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Digitalización

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by

Gerardo Lara

on 30 June 2016

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Transcript of Digitalización

Fans
Estrategia
Campaña comunicación
Estadísticas
Notoriedad
Estrategia
Ratings y opiniones
Social Commerce
Social Networks
TrabajoÁreas
Sacyr en las Redes Sociales
1,820,000 personas
Viven en Uruguay
400 Amigos
En Promedio
Objetivo General
20% Tiene y Usa
+ De la mitad busca
info de la empresa
70%
30 %
Publicidad en las Redes Sociales
Tecnologías Sociales
NO LE GUSTÓ
LE GUSTÓ
LE GUSTÓ
MEDIA and FILE SHARING WIKIS FOROS
Opiniones y experiencias

Comunicar y difundi
r
SixDregrees.com
Fin, ¡Gracias!
Primera red social (1997)
Blogs / Micoblogs:
Crowdsourcing
Shared work spaces
Gamificación
Full transcript