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TOTAL FOOTBALL MANAGER PROPOSAL

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by

TT LIM

on 3 January 2014

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Transcript of TOTAL FOOTBALL MANAGER PROPOSAL

Nationwide Event
- Recruitment drive
- Free gift upon download & signup
- College & University Roadshow
- Mobile Truck with Giant LED
- Outdoor community events
1. Digital Marketing
2. Wifi Ads & i-Cafe Ads
3. Facebook Marketing
4. Nationwide Roadshow
5. Community event

Digital Marketing
Google AdWords
Wifi Ads
6 highly patronized F&B Brands - 300 outlets
Facebook Marketing
Facebook Page Management
TOTAL FOOTBALL MANAGER PROPOSAL
Key Features
- Pay Per Click
- Full Contrl on Ad Copies
- Unlimited keywords
- Highly Measurable
- Fast Setup
- Ad Extensions
Top 25 sites in Malaysia by Alexa
- 4 sites not serving ads

- 15 out of these 21 sites serve ads from Google AdWords


Facebook Page Management
- Content Pillars
- Creative Work
- Service Level Agreement
- Weekends & Public Holidays
- Conversation Calendar
- Promoted Posts
Facebook Contest
- Running in < 6 Weeks
- Professionally Managed
- Technology Competent
- Contest Experiences
- Facebook Compliant
- Media Planning & Buying
Wide coverage of target audience: patrons with tablet & mobile gadgets

Hotspot Avg.Impression/mth - 1,000,000

i-Cafe Ads
Sample of iCafe Ad: Pre-Login Slide Show
- i-Cafe Ads Coverage
- 600 Registered Cybercafe in Malaysia
- 25,000 Computers Cybercafe
PC version
Mobile version
Full transcript