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What is ACER GPS?

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by

Kelsey Waters

on 24 April 2015

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Transcript of What is ACER GPS?

What is ACER GPS?
Newest, most advanced dog-hunting GPS tracking device on the market
A tool sure to get hunters one more step ahead of the game

What's Out There?
The Target
Promotion Goals
Advertisement
Building Off a Brand
Growth of Garmin Dog Tracking
The Difference
The GPS Handheld
2 second screen refresh time
Increased screen dimensions
Higher screen resolution (300 x 600 pixels)
Increased submersion depth (50 ft)
The Collar
Innovation
Speed
Durability
Precision

time saver
input collar groups
vs. single collar
input
Group collar input option
Motion-activated,
self-charging collar
Built in collar camera
- download the camera app to have video access anywhere
- night-vision feature included
http://www.garmin.com/en-US/explore/onthetrail/sporting-dogs
http://www.garmin.com/en-US/explore/onthetrail/sporting-dogs
The Camouflaged Men
1.) Create stable position within Garmin Systems


2.) Build competition against others within existing dog tracking systems
3.) Become the lead dog tracking system in the hunting community
Mostly male hunters
Age: 19-45
Younger generation
Conservative lifestyles
Income: Middle class

www.outdoorcanada.com
outdoorchannel.com
gameandfishingmag.com
www.fieldandstream.com
youtube.com
Promotion
Trade Promotion:
specialty advertising
store displays

Consumer Promotions:
event marketing
trade shows

shotshow.com
http://www.conkeysoutdoors.com/index.html
basspro.com
1859oregonmagazine.com
Full transcript