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Cyber Bullying_Theory_Spring10

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Manpreet Kalra

on 8 June 2010

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Transcript of Cyber Bullying_Theory_Spring10

Cyberbullying Threaten Harass Embarass Socially Exclude Willful and Repeated Harm StopHate.gov Why is it an important issue? C PPA Our Solution Our Campaign: Creating Awareness Implications Child Online Privacy Protection Act Privacy of Info Parental Involvement ELM (Cacioppo, Petty & Schumann, 1983):
Peripheral Route
Central Route Agenda Setting
(McCombs & Shaw, 1972) Objective Awareness
Behavior Target Audience Parents of children ages 11-18 Message Cyberbullying is a Problem Rise in youth violence is correlated with cyberbullying (Li, 2007) Agenda Setting Third
Person Affect
(Perloff, 1999) Q&A Fear Appeal
(Dillard & Anderson, 2004) Aware Proactive Information
Knowledge Gap
(Trichenor, Donohue & Olien, 1970) ELM
Cacioppo, Petty
& Schumann, 1983) Uses and Gratification
(Katz & Gurevitch, 1973) Resonance
(Gerbner, Morgan & Signorielli, 1994) Cultivation (Gerbner, Morgan & Signorielli, 1994) Boston "Anti-Bullying" Bill Electronic Communication Computer literacy starts younger and younger (Lunders, 2009) Bullying in childhood leads to depression and suicidal ideation later in life (Due, Damsgaard, Lund, Holstein, 2009) (McCombs & Shaw, 1972)
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