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Copy of Innovation & New Product Development
Transcript of Copy of Innovation & New Product Development
Details (cc) photo by Metro Centric on Flickr (cc) photo by Metro Centric on Flickr Broader than Reservation Recovery Email Program Targets 100% of visitors who initiate a booking RAP and Reservation Recovery compliment
each other Omniture Test & Target
Initiate RAP pop-under
Seen when visitor abandons reservation screen
Expires after 2 minutes
Served only once What is a pop-under?
Is a pop-under ok?
Will they affect my SEM? PACKAGES Standard Package:
Set-up Fee: $1,250
$250/month Standard Package:
Set-up Fee: $1,500
$350/month Eldorado Hotel Casino So far in 2012, Eldorado Reno generated:
208,396 bookings initiated
12,756 bookings completed 27% initiated a booking
6.1% completed a booking 94% Did not complete a booking! RAP