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Copy of Innovation & New Product Development

New Product
by

Veronika Hortt

on 3 October 2012

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Transcript of Copy of Innovation & New Product Development

Reservation Recovery Program (RAP) Results New Product Notes Important
Details (cc) photo by Metro Centric on Flickr (cc) photo by Metro Centric on Flickr Broader than Reservation Recovery Email Program Targets 100% of visitors who initiate a booking RAP and Reservation Recovery compliment
each other Omniture Test & Target
Initiate RAP pop-under
Seen when visitor abandons reservation screen
Expires after 2 minutes
Served only once What is a pop-under?
Is a pop-under ok?
Will they affect my SEM? PACKAGES Standard Package:

Set-up Fee: $1,250
$250/month Standard Package:

Set-up Fee: $1,500
$350/month Eldorado Hotel Casino So far in 2012, Eldorado Reno generated:
770,711 Visits
208,396 bookings initiated
12,756 bookings completed 27% initiated a booking
6.1% completed a booking 94% Did not complete a booking! RAP
Full transcript