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Copy of Marketing Framework

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by

ely ang

on 11 March 2014

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Transcript of Copy of Marketing Framework

Marketing Framework
5Cs
STP
4Ps
Company
Customer
Competitors
Context
Collaborators
Segmentation
Targeting
Positioning
Product
Price
Place
Promotion
PRODUCTS
CDO premium Corned beef
Holiday corned beef
Highlands corned beef
CDO Karner Norte
Bingo Karne norte
Samba Brazilian Corned beef
CDO BIBBO Hotdog/ Cheesedog
CDO idol/ sesame hotdog
CDO Cheesedog
Holiday cheesedog/ chickendog
CDO chicken Franks
Sliced Hams
Ham Loaves
Specialty hams
Holiday Hams
CDO Bacon
CDO Ulam burger
Bingo beef burger
CDO Almusal Espesyal
Pampanga style Longanisa
Funtastik young pork tosino
Funtastik longanisa
Crispy Patties
Barn chicken nuggets
CDO meat loaf/ beef loaf/ chinese luncheon meat
Beefio Luncheon beef
San Marino Corned Tuna
CDO Kaong
CDO Nata de COCO
CDO Red Mung beans
CDO White beans
HISTORY
Ms. Corazon D. Ong - founder
A dietitian
Started the business with an innovative siopao
CDO Foodsphere Inc. was establish because of a high demand
Helped by her husband (Jose), and eldest son (Jerome)
AWARDS
Most Effective Try-Media Campaign 2010
Most Effective Try- Media Campaign 2009
Gold Apple Award 2007-2009
Supplier of the Year 2008
Most Outstanding Christmas Ham 2008
Asia Best Meat Supplier Award for Pizza Hut Philippines 2006-2008
Key Account Management of the Year 2007
Asia Achievement Award 2006
Outstanding Manufacturer of Karne Norte 2004-2005
Asia Improved Supplier for Pizza Hut Philippines 2004
Hall of Fame Awardee 2003
Outstanding Meat Processor 1999-2003
Best National Supplier of the Year 2002-2003
Hall of Fame Awardee 2002
Most Outstanding Meat Process Brand 2001
Best Meat Establishment 1999-2001
Most Outstanding Trade Partner 1999
TARGET MARKET
Housewives and young professionals
Ages 20-35
Classes A, B, and upper C
With active lifestyle and young achievers
Living in greater Manila and other urban areas.
The Pacific Meat Co. (Argentina Corned Beef)

A major competitor of Highlands Corned beef
Maintains its top position on canned meat market
Has been in the market for 15 years
Distributed its product to grocery stores, convenience stores, and sari-sari stores nationwide.
Promoting through TV advertisements, billboards and radio.
San Miguel Pure Foods Co., Inc.

Another major competitor of Highlands Corned beef
Made with 100% pure beef and labels itself as the best corned beef in the Philippines
Distributed its product to grocery stores, convenience stores, and sari-sari stores nationwide.
Promoting through TV advertisements, billboards and radio.
PARTNERS
ABS-CBN Foundation Inc.
Bantay Bata 163
Sagip Kapamilya
GMA Kapuso Foundation Inc.
LINGAP
Bethlehem House of Bread
Fiore del Carmelo
He Cares Foundation
Project Matthew
Holy Trinity Home for Children
Jollibee
CUSTOMERS
Burger Connection
Burger King
Burger Machine
Carl's jr.
Chowking
Domino's
Franks Burgers
Genosi
Goldilocks
Greenwich
Jollibee
KFC
Little Ceasar's Pizza
Max Restaurant
Mister Dounut
Philippine Airlines
Pancake House
Pizza Hut
The market’s need/demand for the product
The market profile, if its profitable and fits the corporate goals of Highlands corned beef; and lastly, the eating habits of the market
Position itself...
Premium breed of corned beef that is made with Angus beef
No artificial flavor
Offers distinct high end twist
Full transcript