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Composing Persuasive Messages

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by

Alison Seto

on 10 October 2013

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Transcript of Composing Persuasive Messages

Composing Persuasive Messages
by: Megan Gardner, Claire Yeh, Alison Seto
Agenda
Introduction to persuasive appeals
Formatting persuasive messages
Identifying and overcoming objections
Importance of context
How to identify and overcome objections?
p
A
I
B
O
C
A
1. Trustworthiness of messenger

Secondary
Establish good impression
Build positive image of writer's organization
Enhance relationship between writer and reader
Save time
Cover Letter
Exchange between group members
Requesting day off
Do you think there will be an objection to your request?
Indirect Request
Direct Request
Yes
No
P
Audience
Information
B
O
C
To figure out if there will be an objection consider:

Audience and Information
Know who you're writing to
Consider personality types
Consider hierarchical position
This will determine what information to include
If you think the reader may have objections to your request......

• Describe situation/problem
• Detail results of situation
• Explain solution
• Prove advantages outweigh the negative element
• Additional benefits
• Call for action

Best subject line for an indirect message?
• Make request more vague – phrase it as subject line
• Make your stance on issue clear


• Consider asking immediately for what you want
• Give reader all information necessary to act on your request
• Call for action

Best subject line for direct request:
• Use request, topic of request or question


Organizing Persuasive Messages
But, how do you determine if there is going to be objection?
Primary
Have reader take action and overcome objections
Provide enough information
What are the purposes of persuasive messages?
What kinds of persuasive messages will you be writing?
P
A
I
Benefits
Objections
C
How to identify objections
P
A
I
B
O
C
What if the objection is false or based on misinformation?
• Know your audience (personality type) and talk to audience
• Ask open ended questions
• Phrase questions neutrally
• Ask follow-up questions

• Clarify your initial message
• Give a response to the objection
without naming the objection
• Do not respond negatively

P
A
I
B
O
C


What if a real objection
remains?
Try to counter it
Be specific and clarify context

How to overcome objections:
Find common ground
Stories and psychological descriptions
Give a reason to act promptly
The art of persuasive appeals
2. Logic and Emotion
Purpose
A
I
B
O
C
Considering the context of persuasive messages
P
A
I
B
O
Context
vs. vs.
Indirect Request
Direct Request
Megan
Formatting
Alison
Claire
Context
Objections
Use reader benefits to help support position





Consider reader benefits to understand possible objections





Responding to false objections
Subject Line
If you don't think the reader will have an objection to your request.....
Subject Line
Overview
P
A
I
B
O
C
Persuasive appeals
Types of persuasive messages
Format for messages and subject lines
Dealing with objections
Questions...
Thank-you!
I
I
I
I
Full transcript