VODAFONE GROUP LTD.

Background Information
World Leader in Wireless Telecommunications

Originally subsidiary of Racal Electronics

Four CEOs in the span of 18+ years

Current CEO is Vittorio Colao
VODAFONE GROUP LTD.
VODAFONE GROUP LTD

Background Information
Strategy
Market Performance & Financials
Recent News
Critical Issues
Recommendations
Recent News
Sold share in China Mobile $6.65 Billion US (3.5%) 2010

Acquisition of Kabel Deutschland in Germany, 2013

Vodafones 45% stake in Verizon is sold
To pay of Debt and fund Project Spring

Purchase of Spanish Cable Operator ONO for €7.2B or US $10 billion


Recommendations
Focus on new and emerging markets such as India and other parts of Asia and Africa

Produce fast implementation in infrastructure and network coverage

Negotiate better pricing for customers in order to keep them
Critical Issues
Difficulty in entering new markets due to government regulations e.g. China

Large sized company but poor profitability

Losing subscribers and customers to smaller competitors in many regions

Limited offerings in fixed line broadband compared to other telcos - others offering bundle packages
STRATEGY
Between Global (Same product everywhere for every market) and Transnational - tailor products/services to the market they are in
Market Performance & Financials
Between Global (Same product everywhere for every market) and Transnational - tailor products/services to the market they are in


The Vodafone Group History

Vodafone Group’s main markets contributing about 300m
of Group’s 411m customers in 2013

Number of Vodafone mobile customers in 2013, by country/ market (in millions)

Vodafone Group Plc has a significant presence in Europe, the Middle East, Africa and Asia Pacific through
the Company's subsidiary undertakings, joint ventures, associated undertakings and investments


Current Vodafone Group’s presence in the world:

Local markets (21 subsidiaries)




Vodafone Group has entered into arrangements with network operators in countries where the Group does not hold an equity stake. Under the terms of these Partner Market Agreements, Vodafone and its partner operators co-operate in the marketing of global products and services with varying levels of brand association.

This strategy enables Vodafone to implement services in new territories and to create additional value to their partners' customers and to Vodafone's travelling customers without the need for equity investment in these countries.

Similar agreements also exist with a number of the Group’s joint ventures, associated undertakings and investments (the affiliates).



Partner markets (49 agreements)

"Vodafone Global Enterprise"
"One contract

- a worldwide relationships"
"Because your business is global, so is ours"
Local accountability for customer management
and commercial savings realisation
References
http://www.vodafone.com/content/index/about/what/business.html

http://enterprise.vodafone.com/home/

http://enterprise.vodafone.com/why-global-enterprise/global-expertise/global-reach/index.jsp?vgelt=topnav|whoweare|globalexpertise|globalreach

http://www.vodafone.com/content/dam/vodafone/investors/factsheet/group_factsheet.pdf

http://www.statista.com/statistics/241577/number-of-vodafone-mobile-customers-by-markets/

http://www.marketmettle.com/knowvodafone/2354-vodafone-india-overtakes-germany-to-become-largest-opco-by-headcount

http://www.vodafone.com/content/index/about/about-us/board/vittorio_colao.html

http://www.ft.com/cms/s/0/43e7786c-6032-11de-a09b-00144feabdc0.html#axzz2zHYhVWnI

http://money.uk.msn.com/news/vodafone-celebrates-30th-birthday-1

http://www.vodafone.com/content/annualreport/annual_report13/downloads/vodafone_annual_report_2013.pdf

http://www.nasdaq.com/symbol/vod/financials?query=ratios

http://www.bloomberg.com/news/2010-09-07/vodafone-sells-china-mobile-stake-in-colao-s-biggest-divestment.html

http://www.reuters.com/article/2013/09/20/us-kabeldeutschland-vodafone-eu-idUSBRE98J0IE20130920

http://www.bbc.com/news/business-23933955