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milk consumption

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by

mal lia

on 19 November 2012

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Transcript of milk consumption

PREFERENCES OF YOUNG PEOPLE
ON MILK MARKETS BACKGROUND OF THE ARTICLE OBJECTIVES OF THE STUDY ANALYSIS IMPORTANT FINDINGS Dairy industry are dependent on:
-preferences and shopping habits
-self- dependent decision
- place of product purchase
- the way of obtaining product
- financial resources METHODOLOGY 85% of respondents drink milk
Reason of consumption : They like milk
Time : Breakfast
Forms of milk : Cold, fresh milk
Most popular type of milk : UHT Milk
Package : 1 litre capacity carton
Factor impacting the choice of milk : shelf life of the products
Place of shopping milk : Traditional grocer's shop
Frequency of buying : Once or twice per week (1package)
Spending amount on milk (weekly) : less than 5 Zlotys
High brand loyalty
Most preferred brand : Laciate To present the popularity of
milk consumption. To recognize students' preferences related to its consumption & purchase LITERATURE REVIEW THEORETICAL FRAMEWORK Done by Grazyna Adamczyk, Paulina Aniola and Wawrzyniec Czubak.
Sample : students from Social Economy faculty
This research contain :
i. Materials and Methodology
ii. Results.
iii. Other findings related to students
preferences in buying milk
* Factors regarding to milk consumption
* Brand
* Choice of milk CONCLUSION Young people drink milk willingly
Most preferred milk
Other marketing factors - price and brand Students’ Buying Preferences in
the Choice of Milk AFTER 1989 Development of free
market economy Increasing level
of competition Adjusting supplies
to consumer Packages Used
* Carton
* Bottle
* Foil Forms of milk
* Fresh milk
* Pasteurized milk
* UHT milk Weekly spending on milk
* 50% - More than 5 Zlotys
* Less than 40% - Up to 10 Zlotys
* Small percentages - More
than 10 Zlotys Factors in choosing milk
* Shelf life of the products
* Current promotion
* Advertisement * Use
* Fat content * Impulse
* Taste values * Price
* Package * Brand Students Preferences Related to
the Brand of Milk Brand is on the 5th place of factors of choosing milk
Almost 33.3% buy same brands
40% buy two/three brands interchangeably Milks' brand
Laciate Lowickie
Jana Mlekovita No. of packages per shopping
* 57% - Buy 1 packages (once or twice
a week)
* 33% - Buy two/three packages
* Small number buy more Most Often Selected Packages
* 1 litre capacity (83%)
* 0.5 litre capacity (10%)
* Less than 0.5 and more than 1
litre Milk Consumption Reasons of milk consumption
1. Favourite/like 4. Healthy
2. Nutritive values 5. Good taste
3. Quenches thirst 6. Habit Quantity of consumed milk
* 20% - 0.5 litre
* 28% - 1 to 2 litres
* 21% - more than 2 litres Structure of consumption
* 46% - cold milk
* 27% - warm milk
* 26% - hot milk STUDENTS’ PREFERENCES REFERRED
TO THE CHOICE OF TYPE AND
PACKAGE OF MILK Importance of milk
Source of excellent food [Sznajder 1999]
Deliver all the necessary nutritious elements and protect from infection during babyhood [Sznajder 1999]
Main source of calcium, mineral, vitamin A, B and D [Zasady 2000]

Milk market
Milk consumption in Poland decreased in recent years [Rynek mleka 2008]
Visible tendency changes in consumers’ preferences to more attractive consumer products [Laba 2007]
Consumer change from being devoid of choice to making conscious decisions after 1989 [Sznajder 1999] - audience questionnaires
- sample contain 180 students
- analyzed using selected indicators of
one-dimensional data analysis
Full transcript