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Spectrum Strategies

by

Fran Matera

on 11 February 2018

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Transcript of Spectrum Strategies

Objective
Goal
Strengths
Weaknesses
OPPORTUNITIES
THREATS
Thank you!
CHF needs
to improve
their digital platforms to be
engaging
and
visually pleasing
.
Create a visually appealing and interactive online presence
Strategy 1
Create brand strategy for CHF
Tactics
Strategy 2
Develop new website
Tactic
CHF Board
Future Recommendations
Donor
Educator
Doctor
Journalist
Colors
STYLE
Survey Results
To tell and refine CHF’ s story on
multiple digital platforms
in an
engaging, interactive and visually appealing
way
62%
60%
100%
"Overall quality of the website"
"Good" or "Well Designed"
76%
"The navigation of the website"
"Well Designed"
"The use of images"
"Well Designed"
"The color scheme"
"Well Designed"
91 cents of every dollar
Likert Scale to Rate Design:
Well
Designed
Functional
Good
Needs
Revision
Full transcript