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Restaurant Flammen

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by

Kamilla Jakobsen

on 18 August 2016

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Transcript of Restaurant Flammen

Servicevirksomhed
11 butikker
Anpartsselskab, ApS
Etableret i 2009
Elias Grøftholt Tychsen
84 mio. før skat

Virksomhedskarakteristik
Stor målgruppe
God kvalitet
Oplevelse
Overskuelige priser
God service
Anderledes oplevelse
Flammen's idé
Generiske strategi
Product
- Gode råvarer
Price
- Familievenlig
- Overkommelige priser
- Buffet pris, 199,-
Physical evidence
- Fysiske rammer

Væsentlige parametre
Johnny Jacobsen, franchisetager
Konsumenter i alle køn og aldre
Bredt udvalg
Kvalitets mad
Overkommelige priser
Målgruppe
Vækststrategier
Kilder
http://www.restaurant-flammen.dk/historie/

file:///Users/LouiseBS/Downloads/Flammen2Marts2016.pdf
Omkostningslederstrategien
Differentieringsstrategien
Full transcript