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Sustainable Coffee Cups

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on 3 June 2014

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Transcript of Sustainable Coffee Cups


Sustainable Coffee Cups

Interviews
Student survey
Phase II: Research
Phase III: Awareness
Phase I : Getting
Started
Phase IV: Design & Introduction
Research Question
What are the perceived barriers to the use of re-usable coffee cups?
What could motivate students
to use sustainable cups?
How do companies on campus
perceive sustainable cups?
mixed methods
What motivates students to use reusable cups?
idea: compare group of students using recyclable coffee cups with students who don't use them



structure of the questionnaire:

recycling behaviour
consumption patterns
demographics


motivation: drawing from existing literature and scales applied within these studies:
norms (personal and social)
attitudes (cognitive and affective)

economic incentives

design questions

sociodemographic questions
Full transcript