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Trending Venue

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by

Caroline Kelly

on 24 October 2015

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Transcript of Trending Venue

The Problem:

There is a lack of well-presented event venues and suppliers in one convenient place.


The Problems:

High listing fees with no free option

Low traffic from existing directories

Focus is on paid ads and not venue
Potential Suppliers
Potential Venues
Australian Market
8,900
11,500
80%
17%
2.5%
0.5%
Trending Venue - Start Up Costs
JOSHUA POON
TAN PONGSUKWECHKUL
MILU EBERT
PRASANJIT DAS
CAROLINE KELLY
Small/Medium Sized Venue
Action Plan
Team Responsibilities and Expertise
Graphic Designer and Customer Relations
Sales and Marketing Expert
Web Developer and SEO Optimiser
Innovator and Business
Analyst
Functionality and Technical expert

The Million Dollar Question - How do we generate traffic?
An Example
'Wedding Venue Brisbane"
Returns 1300 Average Monthly Searches in Google
Phrase:
I AM AN ADVERTISER
I AM A FINDER
Principles of Entrepreneurship
Presented by:
Caroline Kelly, Joshua Poon, Milu Ebert, Prasanjit Das, Tan Pongsukwechkul
3 Year Revenue Projection: Trending Venue targets 10% of these markets

Search engines scan websites on a continual basis to update their indexing information in order to ensure they are providing relevant results when a key term is searched.
The Organic SEO Process
TRENDING VENUE.com
Let's Party.....
Traditional Marketing Methods
Targeted Facebook and Instagram campaigns

Contest sponsored by customers

Pinterest

Marketing banners at networking events

Pay with a share (Paying customers)

The page focus is a Cirque Du Soleil Advertisement and NOT my Venue.
of total customers
of total customers
of total customers
of total customers
*Yellow Pages
$7,500
$96,500
$520,000
Trending Venue Priority:
High exposure = 80% free listing customers

Golden Rule = Offer something for free

Market Research = No free Option = MARKET GAP

3% per month of Free listing customers convert to paying customers
This is
Value Propositions from
TRENDING VENUE

A platform that delivers hundreds of trending, reliable and well-established event venues and suppliers for all budgets in one convenient location.



A platform that offers free advertising, front page listing options, all while boosting traffic and maximising exposure.
VP: Finders

VP: Advertisers
Full transcript