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Microsoft vs. Apple

Analysing factors which affect the sales of these two technology companies.
by

Michael M

on 20 January 2013

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Transcript of Microsoft vs. Apple

Factors which Influence Sales Research and Development Sales, General, and
Administrative Market Capitalization 500 400 100 200 300 0 Market Cap
(in Billions of $) 2013 2012 2011 2006 2010 2009 2008 2007 Beginning of Year (January) Microsoft Apple What is Market Cap? Making Connections Market Capitalization is the total value of a certain company in the stock market. Microsoft and Apple since 2006 Market Capitalization in Billions of $ The 2009 discrepancy is due to the economic recession.
Microsoft has consistently held a similar market cap.
Apple has experienced significant growth. Apple's growth can be modeled by the equation:
y=63.357x-71.261
Microsoft's growth can be modeled by the equation:
y=-5.5399x+239.02 Research and Development Sales, General, and Administrative This refers to the amount spent improving, innovating or creating products or services. Financial Statements Microsoft Corp. Apple Inc. Microsoft Apple What are they spending money on? Components of Revenue This includes all expenses a company accrues, which both directly and indirectly affect sales. For example, rent, warranty, or advertising expense. How do they make their money? Software Devices Windows Apple OS Services Microsoft Corp. Apple Inc. Affects of Research and Development on Revenue Affects of Research and Development on Net Income Affects of Research and Development on Revenue Affects of Research and Development on Net Income Affects of Sales, General, and Administrative Expense on Revenue Affects of Sales, General, and Administrative Expense on Net Income Microsoft Corp. Affects of Sales, General, and Administrative Expense on Revenue Affects of Sales, General, and Administrative Expense on Net Income Apple Inc. Agenda Public Opinion Internet Users Internet Users Affects of Sales, General, and Administrative Expense on Net Income (Excluding 2012) r = 0.9952 r = 0.9905 y = 5.3624x - 74049 y = 165434x - 255178 r = 0.9256 r = 0.9621 2 y = 23551x + 16549 r = 0.9786 2 r = 0.9852 47% 42% 11% 26% 61% 13% 2% 16% 82% Computer Popularity And many more... Computers Per Household Total Number of Computers Owned Number of Computers Owned Company Tablet Popularity Company Number of Tablets Owned Tablets per Household Company Number of Mobile Devices Owned Mobile Devices per Household Mobile Devices Popularity Brand Preference Public Opinion We surveyed 100 members of the STL community, to determine which company has an edge in any of the the main devices. The internet is comprised of many small networks connected to one large network. It has may applications and has been growing at an almost exponential rate. *In Millions of $ *In Millions of $ *In Millions of $ *In Millions of $ r = 0.9987 y = 19.506x - 39933 2 r = 0.9993 y = 5.7432x - 16729 r = 0.9942 r = 0.9971 2 y = 8.0782x - 75998 r = 0.9863 r = 0.9931 2 2 y = 2.4096x - 24035 r = 0.5677 r = 0.3223 2 Computer Popularity by Company Total Relation of Computers per Household Company Market Share By Year 31% 69% 80% 20% 22% 78% Mobile Devices Tablets Computers Revenue Net Income 71% 29% 32% 68% Microsoft Apple Inc. Corp. Computer Preference Tablet System Preference Tablet Popularity by Company Popularity of Mobile Devices by Company Mobile Devices System Preference Revenue Net Income y = 48101x - 78825 r = 0.8987 r = 0.9480 2 y = 6581.5x + 4503.8 r = 0.2807* 2 r = 0.5298 History of Microsoft and Apple
Market Capitalization
Financial Statements
Services and Products
Public Opinion
Internet Users
Research and Development
Sales, General, and Administrative
Conclusion *if 2012 is excluded r =0.9705 2 r = 0.7460 r = 0.2100 r = 0.9983 r = 0.9988 Conclusion 65% 35% OEM's Original Equipment Manufacturer Companies which manufacture hardware, that are then licensed by Microsoft. *OEM's 2012 Market Share
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