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UBER

Country Manager Position
by

Guillo El

on 10 November 2014

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Transcript of UBER

BY GUILLERMO RÍOS P.
BRAINSTORM
social media
sales promotions
newsletters
PR & Press
publications
online advertising
Corp. Social Resp.
product & service
employees
networking
sonsorship
web & microsites
Post corporate news in spanish
landing pages for on-line contest
24 / 7 ::: be social
content marketing ::: multimedia
insight analytic ::: be smart
Google Adwords
Facebook Ads
Youtube Advertising
Linkedin Ads
app updates
viral content
on-line contests
promotional codes
press releases
press book
infographics
social marketing
collaborate with NGO's
Fund social projects
user experience ::: free credits
spread the message
active on social medias
brand ambassadors
major local events
integrate smart communities
participate in forums
government and legal
quality focus
stay up to date ::: innovate
be 'fresh' 'cool' ::: user friendly
listen carefully ::: consumers and drivers
translate all content to local spanish
free rides
promotional CODE
vouchers
attend major local events
organize press conferences
be out there!
'wear your brand'
...loading
DEVELOP

STRATEGIC
PLAN
BUILD COMPANY IMAGE
INCREASE PRODUCTIVITY
set clear
objectives
be creative
ensure
fun office
environment
develop
incentives
HAVE FUN :D
change the world of transportion in Lima
THIS IS ME
follow HQ guidelines
study technological and financial opportunities in local market
get inspired by other cities success stories
quality focus
do it with #uber
passion
!
rock the city!
collaborate with customers, government, community, organizations, and employees
enforce ethical business practices
Represent the brand everywhere
COORDINATE TEAM EFFORTS
establish sales, marketing, and operational policies
inspire best practices
coordinate actions with corporate staff.
ACCOMPLISH OBJECTIVES
establish plans, budgets, and results measurements (ROI)
allocate resources
review progress
make mid-course corrections
EXCITING TIMES!
GUILLO
36 YEARS - LIVED IN BARCELONA, AMSTERDAM, BRUSSELS, PARIS, MEXICO CITY -
BORN IN LIMA - PERU
7 YEARS EXPERIENCE IN MARKETING
PREVIOUSLY:
A CITY WITH
PASSION
LIMA
5 YEARS EXPERIENCE IN FINANCE
HOW TO SUCCEED?
ROCKING
LIMA
!
SALES & MARKETING
GOALS
1. RAISE AWARENESS
2. GENERATE DOWNLOADS
3. BOOKINGS, BOOKINGS, BOOKINGS
LIMA
THANK YOU!
PASSENGER
DRIVER
CORPORATE BUSINESS
EARLY ADOPTERS
UBER X
UBER BLACK
BUSINESS MODEL
Full transcript