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Transcript of UBER
PR & Press
Corp. Social Resp.
product & service
web & microsites
Post corporate news in spanish
landing pages for on-line contest
24 / 7 ::: be social
content marketing ::: multimedia
insight analytic ::: be smart
collaborate with NGO's
Fund social projects
user experience ::: free credits
spread the message
active on social medias
major local events
integrate smart communities
participate in forums
government and legal
stay up to date ::: innovate
be 'fresh' 'cool' ::: user friendly
listen carefully ::: consumers and drivers
translate all content to local spanish
attend major local events
organize press conferences
be out there!
'wear your brand'
BUILD COMPANY IMAGE
HAVE FUN :D
change the world of transportion in Lima
THIS IS ME
follow HQ guidelines
study technological and financial opportunities in local market
get inspired by other cities success stories
do it with #uber
rock the city!
collaborate with customers, government, community, organizations, and employees
enforce ethical business practices
Represent the brand everywhere
COORDINATE TEAM EFFORTS
establish sales, marketing, and operational policies
inspire best practices
coordinate actions with corporate staff.
establish plans, budgets, and results measurements (ROI)
make mid-course corrections
36 YEARS - LIVED IN BARCELONA, AMSTERDAM, BRUSSELS, PARIS, MEXICO CITY -
BORN IN LIMA - PERU
7 YEARS EXPERIENCE IN MARKETING
A CITY WITH
5 YEARS EXPERIENCE IN FINANCE
HOW TO SUCCEED?
SALES & MARKETING
1. RAISE AWARENESS
2. GENERATE DOWNLOADS
3. BOOKINGS, BOOKINGS, BOOKINGS