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The Marketing Evolution
Transcript of The Marketing Evolution
Father of Marketing
Long-run consumer welfare
80's to Now
40's - 60's
Fundamentals of Marketing
What is marketing?
"All Organizations involved in Marketing..." (Kotler & Levy)
50's - 70's
Function? Selection? Mix?
Disconnect between academic & practitioners
1906 Sinclair exposes meat packing business
Interactive vs. Non-interactive
Economic vs. Non-economic
Why customers do this?
What is your organization doing?
What's your theoretical model?
Related to the market
Begins with Discovery
Goods, Services, Money
Time, Energy, Feelings