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The Marketing Evolution

Historical timeframe for the evolution of marketing.
by

melissa green

on 15 October 2014

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Transcript of The Marketing Evolution

Evolutional Marketing
Father of Marketing
Long-run consumer welfare
80's to Now
70's -80's
Early
1900's
40's - 60's
Ah-Ha
Moment
2014
Fundamentals of Marketing
What is marketing?
"All Organizations involved in Marketing..." (Kotler & Levy)
Commodity
Functional
Regional
Institutional
50's - 70's
Functionalist
Managerial
Buyer Behavior
Activist
Macro-marketing
Organizational
Systems
Social Exchange
Late
Social Transactions
Philip Kotler
Function? Selection? Mix?
Identity Crisis
Credibility Crisis
Disconnect between academic & practitioners
1906 Sinclair exposes meat packing business
Four Groups
Elderly
Young
Ethnic
Foreign
Interactive vs. Non-interactive
Economic vs. Non-economic
Applied Economics
1910
Interactive/Economic
Interactive/Economic
Practicality
Non-interactive/Non-economic
Why customers do this?
Actual behavior
Observations
Synergy
Complimentary Products
Motion
What is your organization doing?
What's your theoretical model?
Activity
Relationship
Producer
Consumer
Related to the market
Begins with Discovery
Goods, Services, Money
Time, Energy, Feelings
Full transcript