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Color Psychology!

A Prezi presentation on whether or not color psychology should be allowed in the modern world. Enjoy!
by

Sydney Crosby

on 11 March 2015

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Transcript of Color Psychology!

What is Color Psychology?
Color psychology is the use of different shades and tints of certain colors to act as a human's emotional determinant. Technically, that means that color psychology is using colors to make you act and/ or react in a certain way. Sometimes, the predicted emotions do not occur and are replaced with a totally different type. Although there are some issues, I believe that color psychology should still be used because of these reasons.
Color Meanings?
Red- Anger, excitement, love, power, romance
Orange- Excitement, warmth, heat, sunshine

Yellow- Happiness, solar, anxiety, frustration
Green- Nature, femininity, fertility, luck
Blue- Trust, commitment, concentration, harmony
Purple- royalty, wealth, luxury, power, respect
Pink- similar to red, happiness, peace, love, romance
Black- death, sadness, loss, seriousness, power
White- purity, femininity, peace, happiness




Shades and Tints Effects?
Shades and tints can change a color from meaning peace and happiness to meaning anger and hyper activeness. Shades are different lighter colors of a primary one. Tints are the same thing except that, unlike shades, tints are a darker version of a primary color, like tinted windows. You would think that darker tints and shades would lead to darker feelings and emotions, but sometimes the opposite is true. For example, light pink can be a very reserved color, and hot pink is very social and exciting.
Shades and Tints Effects Examples
Light Red (essentially pink)
vs.
Red
could be used as an angry or warning color
never angered or irritated color (besides embarrassment when your cheeks blush and turn pink)
symbol of power
very innocent




Warm
and
Cool
Colors?
Warm
colors, as expected, arouse warm,
cheerful
emotions. On the other hand,
cool
colors can cause feelings of prejudice, loneliness,
isolation
, and other feelings of
coldness
. The reason that
cool
and
warm
colors should be defined in the terms of
c
o
l
o
r

p
s
y
c
h
o
l
o
g
y
is because if
c
o
l
o
r

p
s
y
c
h
o
l
o
g
y
is used as therapy and someone has been
depressed
,
warm
colors would be recommended to surround their life and vice versa.
The Benefits of Color Psychology
Color psychology can and has been used as a source of therapy in those with unrest of mind and a variety of illnesses
Restaurants use bright colors like yellow and red to attract attention and to be used as an appetite stimulant
Many people have had a tremendously improved lifestyle after using color psychology in the world around them
C
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l
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P
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y
c
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l
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g
y
:
C
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?

Final decisions
I believe that color psychology should still be allowed because nothing has ever happened by using it that would make you not want to use it. Many say that color psychology is pointless, but if you want an experienced opinion, then ask one of the hundreds of thousands of people treated and helped by it. Instant results probably won't happen, and with colors like pink and yellow, the effect only lasts while you are unaccustomed to the color.
Works Cited!
Ciotti, Gregory. "The Psychology of
Color in Marketing and Branding"

Entreprenuer.
Entreprenuer, 7 Feb
2015. Web.
Giang, Vivian. "The Best and the Worst"

Business Insider.
Business Insider
Inc., 7 Feb 2015. Web.
Harris, Christine M. "Color Psychology:
The Effects of Colors"
Art Therapy.

Art Therapy, 9 Feb 2015. Web.
Young, Carty M. "The Secret Influence
of Color"
Lifescript (c)
. Lifescript
(c), Feb 10 2015. Web.
Smith, Julie. "What are the Colors of
Love?"
LightOmega (c)
. LightOmega
(c), 12 Feb 2015. Web.
Color Psychology
Quotes
"The purest and most thoughtful minds are those who love color the most"
~ John Ruskin
"Color, rather than shape, is more closely related to emotion"
~ David Katz
"Color creates, enhances, changes, reveals, and establishes a certain mood"
~ Kiff Holland

The Color Wheel
The color wheel has a basic virtue;
the primary colors, red, yellow, and blue.
The primary colors mixing with eachother create new colors, or secondary colors.
The primary colors are placed together in such a way that the colors gradually get added to other colors or get colors taken out of them.
Color Wheel Importance
The color wheel is one of the few things that can accurately describe color and sort it into correct quantities and types.Without the color wheel, we wouldn't be able to describe colors as
primary and secondary, warm or cool,
shaded or tinted. Colors would just be colors without any variations. Therapy also heavily relies on warm vs. cool color coordination.
By Sydney Crosby
The color wheel basically makes up color psychology.
Therapy and other health-related subjects also use the color wheel to diagnose patients to a color that should surround their lifestyle.
While the color wheel shows different shades and tints of the rainbow, many have distinguished sections for
warm
and
cool
colors.
Shades cause "shady" emotions
Tints cause uplifted emotions that are "lighter" (get it?) than shades
Therapy
Therapy is one of the main staples
of color psychology. Therapy using color and color psychology states that since colors make people feel a certain way, then if the patient wants to feel a different set of emotions, a color shade, tint, or natural is assigned to surround their lifestyle. The color wheel, tints, and shades help with this because without them, color therapy would not be possible.
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