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Análisis de la competencia

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Transcript of Análisis de la competencia

Niveles de competencia e implicaciones en la gestión
Algunas precisiones
Grado de Rivalidad
Estrategia del proveedor con el mejor costo:
Dar a los clientes más valor por el dinero incorporando atributos del producto de buenos a excelentes a un costo más bajo que los rivales;
el objetivo es tener los costos y precios más bajos (mejores) en comparación con los rivales que ofrecen productos con atributos comparables.
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