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Advertising

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by

Dana Tee

on 6 May 2014

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Transcript of Advertising

The advertiser: Photojojo Lens Series

Target audience: Age eighteen to forty

Phone Lens
Objective of advertising/ Sucess metrics
Tie Ins
Internet
Advertising
Dana Trombetta
Campaign budget
Market position
Price, promotion, competition, positioning




Photojojo attracts between 1.1 million and 1.5 million unique visitors every month and has a registered community of more than 1 million.
According to a study commissioned by Sociable Labs, 53 percent of people who click a product link shared by a friend end up buying that product, and 57 percent of respondents said their trust in a site goes up after a friend posts a link to it.
After finding out that Pinterest sent "high-conversion" traffic to its site, Photojojo amped up the relationship and added a "Pin It" button, Gupta says.

41 percent wanted friends to get the same deal.

26 percent wanted friends to know why they chose the product.

15 percent wanted friends to know they were proud of buying the product.

8 percent wanted friends' opinions on the product they purchased.

3 percent wanted to tell friends how they plan to use the product.
CPM rates range anywhere from $.50 to $5.00+ per 1,000 impressions – though the average is around $1.50.
Banner ads are usually priced on a cost-per-impression (or CPM) basis.
SEM Ads
$1,000-$7,000 per month
Prices range from $24-$99
Promotion: Our advertising promotion would be used through brand loyalty
Other competitors would be in store sold lenses, or other websites
Full transcript