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Howard Stern

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Asrin Aboubakri

on 13 November 2014

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Transcript of Howard Stern

How is it a commodity/service?
- Subscription-based, Pay-per-service (identical to premium cable television)
- Satellite Radio

- Premium service
- Sirius FM is publically traded
- Radio advertising
- “The Wrap Up Show”--> Recycled Content

Marketing Strategy

- Content Branding
- Shock Media—“Shock Jock”
- Host—“King of All Media”
- Promotional Efforts (word-of-mouth, billboard advertising, online advertising, etc.)
- Social Media: @sternshow @howardstern (instagram, twitter, facebook, tumblr, pinterest)
What makes it a commodity/service?
- Copyright: The Howard Stern Production Company, Inc.

Target Market
- Males, upscaled employed professionals with disposal incomes
- Rationalization and division of business
- Stern launched two channels on Sirius in 2005 named Howard 100 and Howard 101
- Assembled teams to cover stories about his show
- Sex and Violence as a harmful media effect
- Are producers responsible for the harm put on audiences?
- The Howard Stern Show is known for the explicit use of sexual content
- Of 19 hours of content, 73.2% were sexual
- Censorship of terrestrial radio caused move to satellite radio
- Satellite radio requires a subscription, making subscribes responsible for knowledge of what content they have access to
- Not the responsibility of the producers of the content
Sexuality & Censorship in The Howard Stern Show
Presented by: Asrin, Courteney, Heather & Cindy
Background Information
Full Name:
Howard Allan Stern
Birth date:
January 12, 1954 (Age: 60)

Place of Birth:
New York, New York

Past/Current Occupations:
Disk Jockey, talk show host, author, and television personality & judge (
America's Got Talent

Family Life:

Beth Stern (currently 2nd wife)
3 children - Emily, Debra & Ashley
Net worth: $95 million
How is it a commodity/service?
Business Operations:
What Makes it an Entertainment Text?
- purely entertainment content
- i.e. interviews, discussions, games, pranks
- subcription based
- captures millions of listeners daily
- uses explicit sexual content
- shocking content draws various people in
- Stern plays an exaggerated version of himself
- i.e. role playing
- allows himself and his personal life to be consumed for entertainment
The FCC defined indecency as “language that describes, in terms patently offensive as measured by contemporary community standards for the broadcast of the medium, sexual activities or organs.”
- As stated in the textbook, the Supreme Court has established that, to be obscene, material must meet a three-pronged test:
1) An average person must find that the material, as a whole, appeals to the prurient interest
2) The material must depict or describe, in a patently offensive way, sexual conduct specifically defined by applicable law
The material, taken as a whole, must lack serious literary, artistic, political or scientific value.
Federal Communication Commission
Obscenity & Indecency

- In April 2004, Clear Channel Radio, which had been carrying Stern’s radio show dropped Stern after they were given a $495,000 fine from the FCC.

- Stern stated "They are so afraid of me and what this show represents.”
Obscenity & Indeceny
Full transcript