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Transcript of NUTTER
100% All natural Coconut Water
Commands 60% market sharer, leader in revenue
Nutrient rich, low calorie & fat-free
Hydrates without being too filling or fattenin
Substitute for energy/sports drinks
Medical remedy for Hepatitis and diabetics
Fast-growing Lifestyle Beverage
Popular And most refreshing natural Drinking substance In Bangladesh
Potential Market Leader
No fattening substances
Expensive in comparison to other hydrating, electrolyte drinks
Taste issues due to the fact that it is a natural product with little man-made variation (no sugars or sweeteners)
Doesn’t contain as much sodium as other electrolyte drinks potentially leading serious athletes to turn to competitor hydrating products
As market value grows, competition will help bring attention to coconut water
NUTTER's main competitors are various imported Coconut drinks, will give it a tough competition in market penetration
Men & women aged 18 - 40
Middle to high class
Innovators, Thinkers, Achievers,Health Concerned
Urban Areas (All the Divisional City's and District Towns)
Other Beverage Manufacturers(e.g: PRAN etc)
ZICO Pure Premium Coconut Water
O.N.E Coconut Water
All other Health Drinks
Why is NUTTER better?
First local coconut water introduced to the market
All natural, no concentrate
NUTTER can continue to make new varieties of coconut water and expand their differentiation.
Sales and profitability are directly related to whether the current trend of Health & Wellness remains strong
Brand parity is a threat if consumers do not recognize one brand from another, whether because of price, taste, or marketing strategies
Alternative IMC will capitalize on loyal fanbase & unique offerings
Reaching new consumers will be priority
Appeals to a variety of consumer
Competition will spur growth &
Polok,Murshalin Mahmud Hossain,Mila
Awal,Sheikh Fateh Noor
Clear Coconut water
Pulpy Coconut water
a chilled beverage
initial commercialization will be in CAN, Variation of glass and pet bottle will be introduced upon DEMAND
The Name NUTTER DERIVED from
TWO Words : NUT & WATER
Competitive Pricing In comparison with the IMPORTED other coconut Drinks
Higher price than the regular fattening carbonated beverages sets it apart as a symbol of luxury
Attractive can shows the uniqueness for the consumers
Availability in every shop and
restaurants who has refrigerator
Separate NUTTER vending machine in every University
Teaser ad with all the ATL component
Project 'Tough as NUT'
Nutter will Sponsor a series Reality Tv show ,where Youth from Urban areas will participate in Various Village people activities to prove how tough they are.
1.Road Show Contest will lead to
a donating the Coconuts to the
Interactive Vending machine in Various Train,Bus and Ship terminals where people can engage in interactive game by buying a can and will win Advanced Ticket for their upcoming journey during Eid and Puja Festivals.
Unique number in each can which can be used to earn points ,to win Trips to Cox's Bazar and Kuakata Sea beach.
Thank You very much for your Patience
Using TTL we will introduce :
All the activities will be captured as photo and video from which we will generate TV promo and Advertisement On our 3rd Phase.
iii.Low Income level Customers
Be NUTTER :)
2.Social Media Engagement
i.Selfie Contest with inspiring messages
ii.Viral Marketing through promotion
i.Coconut Chopping contest
ii.'We Share' Project
i.Sliding puzzle in the Banner
ii.Sticky Notes covering the Actual Banner In various University Campuses
A physical Display of
Coconut in various shopping
mall will be arranged.
OUR Initial TARGET CUSTOMERS will be
YOUTH &STUDENT Group