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pbl (from 3)
Transcript of pbl (from 3)
a Japanese woman named "Oshin" from a TV drama
why so successful ?
at wholesale price
middle man for extract money
cost leadership strategy
Lam Wai Chun‘s factory lost money
759 store was set up
185 stores are set up
started to import variety of goods
from foreign countries
759STORE hopes to provide good service to our local residents like what "Oshin" does in that drama.
private estates & public estates
CBD & high-rented districts
More than a snack shop
tourists from mainland
habit of eating snacks
decreasing birth rate
fewer children(main target) to buy snack
FOR EVERYONE !
smaller scale of market
HK company has a good reputation
people don't believe in domestic food
snack market is saturated
Trend of online shopping
Many HK people miss the traditional food
Although these food can be found in some old stores.......
Many people don't know them and even unwilling to visit them
cooperate with the stores
provide a sale channel
may have unstable supply due to the foreign factors
cost is unstable due to unstable currency
lower marked price than the others'
Many 24-hour convenient shops
They are more convenient than 759
e.g. Shek Kip Mei Estate ， Mei Foo Sun Chuen
local agents stopped supplying goods to 759
PBL questionnaire survey
devalue of Japanese yen
attract more customers
FENG Zhao Lin
HON Shau Yin
IP Chi Chuen
HO Nga Sze
HUI Ka KI
Refusal of foreign workers
Help the local business
attract different groups of people
rely on imported goods heavily
e.g.Queen Victoria Street, Central
Thanks for participation
A situation in which a single company owns all of the market .
there aren't any competitors
increase the price
759 Store haven't taken the opportunity to increase price
competition of low price is the basic way do business
doesn't go against the fair competition policy
the closing of the small shops is a normal effect , since they don't change their way to run their business under the change of economy
if they want to survive , they have to improve themselves but not to complaint