Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

pbl (from 3)

No description
by

Alan Feng

on 12 March 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of pbl (from 3)

HKEx stock code of its mother company "CEC INTERNATIONAL HOLDINGS LIMITED"
a Japanese woman named "Oshin" from a TV drama
cooking utensils
Cosmetic
why so successful ?
at wholesale price
direct import
middle man for extract money
cost leadership strategy
history
2008
2010
Financial crisis,
Lam Wai Chun‘s factory lost money

759 store was set up
2014
185 stores are set up
November,2011
started to import variety of goods
from foreign countries

759STORE hopes to provide good service to our local residents like what "Oshin" does in that drama.
geography
185 branches
private estates & public estates
CBD & high-rented districts
More than a snack shop
Pet food
tourists from mainland
social
habit of eating snacks
Development
coffee shop
decreasing birth rate
fewer children(main target) to buy snack
Threat
opportunities
coffee =luxury
FOR EVERYONE !
smaller scale of market
Enter the
Mainland market
Threat
Opportunities
HK company has a good reputation
people don't believe in domestic food
Online shopping
snack market is saturated
Large market
Trend of online shopping
advanced technology
group buying
advantage
more convenient
24-hours
low cost
Threat
Opportunities
Many HK people miss the traditional food
Although these food can be found in some old stores.......
Many people don't know them and even unwilling to visit them
cooperate with the stores
provide food
provide a sale channel

may have unstable supply due to the foreign factors
cost is unstable due to unstable currency
lower marked price than the others'
Threat
Many 24-hour convenient shops
They are more convenient than 759
Opportunities
e.g. Shek Kip Mei Estate , Mei Foo Sun Chuen
Near schools
local agents stopped supplying goods to 759
October,2011
PBL questionnaire survey
devalue of Japanese yen
Lower cost
attract more customers
FENG Zhao Lin
(4)
HON Shau Yin
(5)
IP Chi Chuen
(6)
HO Nga Sze
(24)
CHEUNG Yan
Tung
(23)
HUI Ka KI
(25)
increasing rent
Operation cost
social responsibilities
Refusal of foreign workers

Help the local business

attract different groups of people
(every month)
cost
(1)rent
(2)Manpower
rely on imported goods heavily
sell traditional
local food
Low Cost
e.g.Queen Victoria Street, Central
business
Development
Development
Development
Development
END
Thanks for participation
monopoly
definition
A situation in which a single company owns all of the market .
there aren't any competitors
increase the price
759 Store haven't taken the opportunity to increase price
competition of low price is the basic way do business
doesn't go against the fair competition policy
the closing of the small shops is a normal effect , since they don't change their way to run their business under the change of economy
if they want to survive , they have to improve themselves but not to complaint
Full transcript