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Online Consumer Behavior

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by

Youmna Hawas

on 26 September 2012

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Transcript of Online Consumer Behavior

Chapter 7
Consumer Behavior Online
Nancy El Mahallawy
Youmna Hawas
Maryan Ragheb What is Online Consumer Behavior? The study of individuals, groups, or organizations and the processes they use to select, secure and dispose web based products, services, experiences, or ideas to satisfy needs.. Consumer Behavior Phases: Pre-Purchase
Purchase
Post-Purchase Purchase
Product Problem Recognition Information Search Compare Alternatives Family & Friends Culture Age Group Website Appearance Promotions Internet Accessibility Perception Personality Influences Website
Influences Internal
Influences External
Influences Items sold directly online Social Class Economy Product Involvement Web Skills Value-Added Search Mechanisms Challenges Shopping Enjoyment Concentration Perceived Usefulness Perceived Ease of Use Perceived Control Intention to Return Unplanned Purchases Thank You! Culture
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