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eBay

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by

Jones Andrew

on 24 November 2014

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Transcript of eBay

e
b
a
y

1.
What can
any
retailer learn from this case?
Pros:
Attracts more consumers and sellers
Low prices
No "one" product such as Amazon's bookstore
3.
Discuss the pros and cons of eBay's huge product assortment to eBay.
Auction
4.
Today, eBay offers products in two ways: through auctions and through set prices. Comment on this approach.
6.
Evaluate the data in Table 1.
Acts as a platform between buyers and sellers
Regulates/monitors and motivates sellers
Provides safe, convenient paying system for buyers
Offers two selling options: auction and set price
2.

Describe and analyze eBay's overall merchandising strategy.
Products must be legal
Data must be accurate
Must have quality guarantee
Rating system for sellers - sellers with high ratings are rewarded with buyers trust and priority selling rights
5.
What policies would you set for eBay in deciding which products and sellers are to be listed at the Web site?
Founded in 1995
Best known for ebay.com
eBay operates half.com, rent.com, shopping.com and classifieds
Also owns the payment platform PayPal
This presentation will discuss and analyze seven questions from the case on page 481
The Unique Merchandising Strategy of
e
b
a
y

Cons:
Variety of goods can increase selection difficulty for customers thus affecting consumer satisfaction
No "one" product such as Amazon's bookstore
Pros:
Can be very cost effective
Cons:
Inconvenient
Set Price
Pros:
Purchase immediately
Seller can sell product more quickly
Cons:
Difficult for sellers to fulfill buyers expectations of price
6.
Evaluate the data in Table 1 (Cont.)
7.
Evaluate the data in Table 2.
Thank You!
Bo Du
Andrew Jones
Yutian Lu
Huoding Zhang
Payment systems should be secure, functional, and convenient
eBay's ecosystem is excellent - marketplace/PayPal integration
Enhance customer experience
Listings-to-sales: leveling out in 2012 at 35%
2008/2009 we can see effects from economic depression
How?
Where?
2.

Describe and analyze eBay's overall merchandising strategy (Cont.)
Why?
The need of sellers and buyers
To build a bridge
The purpose of the merchandising strategy
To attract more sellers and increase flow of customers
Sellers
Buyers
Welcomes more
better
word-of-mouth sellers
Supplies more high-quality products and thoughtful service
Attracts more customers

Revenues by Business (% of total company)
Focus shifting from eBay to PayPal
Advertising = little change
6.
Evaluate the data in Table 1 (Cont.)
The degree of contribution to the cross profits
Gross Profits by business (% of total company)
6.
Evaluate the data in Table 1 (Cont.)
Total Expenses (Bil $)
Total expenses increase
The company size becomes bigger
More profit will come from PayPal and Marketing & Advertising
Full transcript