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Shopping Trolley Experience

Background research to confirm problems with the existing shopping trolley and to discover new ones.
by

Louise Madden

on 12 December 2012

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Transcript of Shopping Trolley Experience

THE TROLLEY DANCE PAYMENT MADE BEFORE EVERYTHING IS PACKED AWAY Identifying the problem areas RESEARCH - FOOD SHOPPING EXPERIENCE PARKING

DISTANCE TO SUPERMARKET ENTRANCE

SHOPPING TROLLEY RENTAL

VISUAL TEXT FOR RENTAL INSTRUCTION IS FAINT FOOD ITEMS GO IN THE TROLLEY WHILE SHOPPING FOOD ITEMS COME OUT OF THE TROLLEY AT THE TILL
FOOD ITEMS GO BACK IN TO THE TROLLEY AT THE OTHER SIDE OF THE TILL FOOD ITEMS COME OUT OF THE TROLLEY AND GO INTO THE CAR
FOOD ITEMS GET TAKEN BACK OUT OF THE CAR AT HOME FOOD ITEMS NEED TO BE PUT INTO THEIR RELEVANT SPACE/PRESSES PHASE SIX WEIGHT BREAKABLES SOFT FOODS CHEMICALS VEGETABLES HEAVY ITEMS Seperating goods and delicate items User Interaction PHASE ONE PHASE THREE PHASE FOUR RE-CAP SOFT GOODS LEAVE THE TROLLEY UNATTENDED IMPATIENT SHOPPERS IN THE QUEUE PHASE FIVE WAITING PATIENTLY QUEUES OF PEOPLE FOOD PACKED IN BAGS AT THE INFEED HAVE TO BE TAKEN BACK OUT AGAIN HOLDING HEAVY GOODS LITTLE SPACE ON THE EXIT SIDE OF THE CONVEYER UNHAPPY FACES PACKING/UNPACKING Car to Supermarket Floor FOOD PING PONG THE TILL AREA AND BEYOND PHASE TWO AEROBIC
WORKOUT The Fill 3 SHOPPERS HAVE ITEMS ON THE CONVEYER BELT WAITING TO PAY Queues and The Till FILL FROM THE FRONT OR SIDE OF TROLLEY ONLY PHASE SEVEN PHASE EIGHT PHASE TEN HEIGHT OF TROLLEY HANDLE BAR CONTROL STRETCHING BREAKABLE ITEMS PHASE ELEVEN OPEN FOR QUESTIONS RETURNING TO THE CAR PARK RUN-AWAY TROLLEY TROLLEY HAS TO GET IN CLOSE TO CAR BOOT EMPTY TROLLEY HAS TO BE RETURNED PARKING TROLLEY RENTAL SHOPPING BAGS OR BOXES SEPARATION OF ITEMS CHEMICALS STEERING BENDING QUEUEING RUSH TO PACK RE-PACK THE TROLLEY AT SUPERMARKET EXIT RUN-AWAY TROLLEY IN CAR PARK DAMAGE TO CARS BOOT OR BACKSEAT? NO VISABILITY WITH BAGS Quotes 'I keep banging my ankles off the trolley wheels' 'I always end up picking the one with the dodgy wheel' 'I often pick up the same item twice because I can't see everything I have in the trolley' 'I don't like people to see if I am buying a nine pack of toilet rolls, so more often then not I just buy a two pack and try hide them amongst the other food' 'I never have the right change for the trolley' 'The self service till never works properly, its faster in the queue' 'The self scanners are always faulty in the supermarket' 'I can't scan and wheel at the same time' PHASE NINE WHERE WILL YOU SIT TODAY CHILDREN 'I USED TO PUT MY BABY IN THE TROLLEY AND PACK THE FOOD AROUND HER, BUT NOW SHE IS GONE TOO BIG' 'THE KIDS ALWAYS PUT IN STUFF I DON'T WANT TO BUY, I WISH THEY COULDNT REACH THEM' 'I FIND IT DIFFICULT TO LIFT MY TWO YEAR OLD INTO THE TROLLEY, I'M NOT ABLE WITH MY BACK. IT'S AWKWARD ENOUGH HAVING TO PUSH THE TROLLEY AROUND WITH HIM IN IT AND ALL THE FOOD'. LOUISE MADDEN DISGUISE YOUR GOODS
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