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Apple Logistics

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Tuan Le

on 11 September 2013

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Transcript of Apple Logistics

Company Profile
- Founded April 1st 1976
- Steve Jobs
- Head Office in Cupertino, California
- Worldwide
- Produces Computer hardware, Software and Electronics
- Ever since Apple went green in 2010, their use of renewable energy went up 114% in 2012
Designed in California
•Mac line of computers (MacBook Pro, iMac, MacBook Air, etc.)

•IOS operating systems
•ITunes media browser (App store)
•Internet Browsers (Safari)
•Other Software
Supply Chain Processes
- Transportation - Tuan Le
- Materials Handling - Nick Abramovic
- Facility Locations - Alan Yan
- Customer Service - Michael Gonzalez
Nick Abramovic - S3430868
Alan Yan - S3429758
Tuan Le - S3434387
Michael Gonzalez - S3433111
- Products are transported from their assembly locations to the distribution hubs in the countries that they are sold in.
- With the packaging of the products becoming much smaller, apple is able ship 60% more boxes than 5 years ago.

- Apple’s transportation also looks at the packaging of its products so this would help ensure more stock can be shipped.

- Road and Air

By reducing iPhone packaging by 28 percent from 2007 to 2012, 60 percent more boxes are shipped in each airline shipping container. Doing so it saves one 747 flight for every 416,667 units that is shipped.
Materials Handling
Materials Handling
Customer Service
Facility Locations

Hon Hai Precision Industry Co., Ltd. (Foxconn)

Hon Hai Precision Industry Co., Ltd. (Foxconn)

Hon Hai Precision Industry Co., Ltd. (Foxconn)

Pegatron Corporation

Distribution of Apple Products
There are three ways Apple distributes their products and they are:
Apple's website allows you to purchase their products such as iPods, iPads, Macs, etc. online.
Apple Store
Many cities would have an apple store that allows customers to roam around the store and look for their desired apple product.
Third-Party Retail stores
These consist of electronics stores such as JB Hi-Fi, Dick Smith, Harvey Norman, etc.
- The extraction of raw materials and product assembly accounts for 61% of greenhouse emissions for manufacturing.

- Apple's products are designed and developed in California but its manufacturing is at the Foxconn Factory in Shenzhen, China as the cost of producing the product is much cheaper.

- In China it costs $292.77 to make an iPad whereas in the United States it costs $692.77
Manufacturing of the iPad
Dont leave customers in the limbo
Always provide what you promise
Assume the customer tell the truth
Focus on making customers not sales
Make it easy to buy
Commit to quality service
Know your product
Know your customers
Treat people with courtesy and respect
Never argue with a customer
10 rules of customer service

Jundiaí, São Paulo, Brazil

Shenzhen, Guangdong, China

Chengdu, Sichuan, China

Shanghai, China
Customer service is the service that is provided to the customer before, during and after the purchase behaviour
Full transcript