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HOW TO START AN ONLINE BUSINESS

How to understand the web jargon and get you set up in one day
by

Katya Boudjelloud

on 25 August 2014

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Transcript of HOW TO START AN ONLINE BUSINESS

HOW TO START AN ONLINE BUSINESS
CONTENTS
CHOOSING & REGISTERING A DOMAIN NAME
CHOOSING AN EXTENSION FOR YOUR DOMAIN NAME
DOMAIN EXTENSIONS HAVE MEANINGS
PRIVACY ISSUES
WHAT KIND OF WEBSITE DO YOU NEED?
WHAT IS THE PURPOSE OF YOUR WEBSITE?
BUILDING YOUR WEBSITE
EVALUATE YOUR SKILLS
OUTSOURCING OR DIY YOUR WEBSITE?
FIND A HOSTING COMPANY
CHOOSE A CMS
RESPONSIVE THEMES
INTEGRATE E.COMMERCE
DEVELOP YOUR CONTENT
COST OF YOUR WEBSITE
Do you have questions?
Choose it short & easy to rember if you can
You are not limited to your business' name
RESEARCH AN EFFECTIVE DOMAIN NAME
List all the key words that relate to your business, industry, audience, products & services
CHECK YOUR DOMAIN AVAILABILITY
Go to a web page of an acredited registrar
LOG INTO DOMAIN REGISTRARS
LOG INTO HOST PROVIDER
Consider choosing another name
Registering multiple options will maximize exposure & avoid users frustration
If your name is easily mispelled, consider registering the mispelling of the name too
Try to create a two word combination for your domain name: something like:
kbcreativeserviceslab.com
Short options are not often available unless the business has a unique name
.com is the most popular and important extension for those selling on the Internet, yet it is also the least available
.info Short for "information" – unrestricted use
.gov Short for "government" – designed for use by government
.edu Short for "education" – designed for educational organizations
.net Short for "network" – originally designed for use by Internet Service Providers
.org Short for "organization" – designed for use by non-profit making organizations such as charities and clubs
.biz Short for "business" –
created as a supplement to .com addresses
.ca Short for "Canada" also available, .uk (United Kingdom),
.nl (Netherlands) etc. These are country specific extensions
. com is the short for "commercial" -
designed for commercial enterprises world-wide.
If your website is of commercial nature, selling goods and services - always choose .com
.com is the most frequent extension users type when they try to guess or remember a Website domain name
Recommended options
.ca is also very good option for a Business based in Canada.
Customers like to support local businesses
REGISTER YOUR DOMAIN NAME
To buy an available DOMAIN NAME go to a Domain Registrar
ex: Godaddy.com
Shop around, Registrars all have different prices & offers
Avoid paying too much, anything between $10 and 20$ per year is acceptable
Prices will vary according to extensions and length of time you will "reserve the DOMAIN NAME FOR"
Choose a Registrar that offer 24/7 technical support
BECOME ANONYMOUS
Once you buy your DOMAIN NAME, your personal details are publicaly attached to it.
When you register your DOMAIN NAME, you also get the option to make it private for an additional fee (about $10.00)
Privacy is a service offered by companies that switch your personal details attached to your domain name to their own contacts making you anonymous
Privacy is strongly recommanded especially if you operate your business from home
The longer you reserve a DOMAIN NAME, the cheaper it gets.
You have the option to renew your DOMAIN NAME before the expiry date
BROCHURE TYPE WEBSITE / BLOG
Create brand credibility & awareness
Usually consulted to get more information
Few basic pages - HOME/ABOUT/SERVICES/CONTACT
E.COMMERCE WEBSITE
It's a selling platform wher users can purchase your products from
It is your primary marketing activity & point of sales
Is a website focused on selling products & services
OPTION TO BUY WEBSITE
Is a website offering products or services as a supporting marketing activity
It is not your primary marketing activity or point of sale
It's a supportive source of sale -
you might own a physical store for example
Mainly informational, provides general details
Not directly linked to generating sales
How tech savy are you?
Do you understand the jargon? Do yo know what DOMAIN NAME/HOST/WEB BUILDER/CMS/RWD mean?
How familiar are you with Web Development?
Does your knowledge cover all the features your website needs?
What is your web design experience?
If you decide to tackle the job yourself, Wordpress.org and Squarespace are two web builders that offer pre-designed themes
DIY is cost effective but time consuming
Time spent on building the website could impact negatively on your time developing your content wich should be your PRIORITY
Your priority, as a business owner should be spent on crafting the content
These two platforms require minimum to none HTML/Coding knowledge
DIY
GETTING A PRO
Will be more expensive but time efficient
Two types of individuals
WEB DEVELOPPERS
Geeks
HTML/CODING gurus
Good to hire if your site needs lots of technical features and complicated plug-ins
Consider if you sell products on your website, need a shopping card and managing purchase payments
Weak in design - more technicians than designers
WEB DESIGNERS
Artists
Build beautiful and functional websites
They know current trends, focus on the look and feel of websites
Weakness is their technical skills. Some might know basic HTML & how to code
Consider if you want beautiful, modern website with no or limited technical features
WHAT'S A HOSTING COMPANY?
A HOST provides space online, storing your web files & displays your website on the internet
When you pay for hosting service, you are renting a space for your website to be stored and published
ASK THE RIGHT QUESTIONS
Before you choose a host, you must ask if they support the platform where you you plan to build your website from?
Can they host a website built on WORDPRESS for example, do they have a "one click WORDPRESS install" button?
Also, if you expect high volume traffic or planning to post large media files, do they support all that?
You need to have a clear idea of your website's requirements because it will impact on the HOST choice
You can change /migrate your website and change host further down the line
Try to pick best option according to your present needs
Also try to anticipate your future needs
If you hired a pro, she will sort things out for you. She might even
provides Hosting services as part as her contract.
CHANGING HOST
CMS - CONTENT MANAGEMENT SYTEM
A CMS allows users to log in and update their contents dynamically
Through a dashboard, you can update pictures, blog posts, plug-ins pretty much everything inside your website...
Great freedom, allows the users to maintain their websites without constantly relying on external support
Time and cost effective
WORDPRESS / SQUARESPACE
Most popular & easiest platforms I recommend
Both CMS / web builders with dashboard for each
Offer different approach/ process is different
WORDPRESS.ORG
2. You must find and pay for hosting
Is a free resource, created & maintained by a huge community of users
You will need to source & buy few items separetely and then install and integrate them into your website:
1. Purchase a domain name from a Registrar
4. You will need to download & install a template.
Hundreds of free themes are available, Or, you might want to buy a template
SQUARESPACE
CMS platform, webbuilder
When you sign up, you get a full package/ no install needed
Membership include DOMAIN NAME/HOSTING/TEMPLATE
Everything is concentrated under the same roof, saves you the headache of managing multiple accounts
All Squarespace theme templates are beautifully crafted by designers, visually striking
Limited selection of templates makes it easier to choose one
WHAT'S RWD?
What ever platform you choose make sure you use a Responsive Theme for your website
RESPONSIVE WEB DESIGN reponds to the user's behaviour & environment based on screen size, platform & environement
As the user switches from computer to tablet or smartphone
From portrait to landscape, the website will automatically and dynamically adapt to the size and orientation of the screen
SQUARESPACE
templates are all highly responsive
have no such limitations
WORDPRESS
offers limited choice of Responsive Design
Moreover, the responsive themes have limited options, some do not allow
users to zoom in and out
WORDPRESS is supported by huge communicty and might catch up soon
SELLING GOODS THROUGH YOUR WEBSITE
You need a system to collect payments
Do you need a merchant account?
Shopping Cart
or Paypal Account
WORDPRESS

is ahead for E.commerce websites
Offers lots of Plug-ins and Options to deal with technical features
SQUARESPACE
New to E.commerce
Option was introduce in 2013
Offers great flexibility/ has the experience
Discuss with your WEB DEVELOPPER
Make sure you have business processes in place
to manage & fufill payments
E.COMMERCE FEATURES
FOCUS ON CONTENT
Only you can develop your content
No one else know your business better
Don't expect Web Developper or Web Designer to do it for you
Content include, copy, images, videos, sound
PREPARE THE ASSETS
COPY:
Avoid putting your audience to sleep - text must be sharp & engaging
Assets must be prepare and selected with care
If English is your second language consider sourcing a copywriter
IMAGES
: Must be professionally shot & enhanced
Avoid buying stock images, they lack authenticity
& will give your website an artificial look
ASSETS FOR PRODUCT PAGE
Must display large enough pictures of your products.
Good quality shots on a clean background
Products must be shot on different angles, showing different views
Include detailed & accurate details for each product such as size, colors materials, price, etc...
You don't need a team to build websites anymore
One versatile individual who will pull it together
One WEBDESIGNER or One WEBDELOPPER or both according to web features & budget
IF YOU HIRE HELP
In Vancouver, hourly rate between $50 to $100 per hour depending on experience
Total cost will depend on the scope of your website
I recommand negociating a fix cost so you won't have any surprises
Will cost about $2080 for a simple informational website - about 5 pages
Make sure few hours training on CMS are included in the package
DIY COST
Will depend on which CMS you will use to build your website
WORDPRESS
, you pay for domain name, security, hosting, templates, plug-ins
Prices will depend on how long your reserve domain and hosting for, the longer the cheapest for all those options
SQUARESPACE
has several memberships to choose from
$8 per month / $16 per month or $24 per month
DIY will mainly cost you time
Name+extension that users type into browser's search bar to view a website
WHAT ARE DOMAIN NAMES
They help build brands recognition the same way business names & products do
Important, they provide online ID & contact point for users
CHOOSE YOUR DOMAIN NAME
TRY OUT SEVERAL COMBINATIONS
Choosing keyword rich domain names will help rank your website higher in SEO (Search Engine Optimisation)
Avoid combinations that include hyphens
The keywords you have listed might already be taken, try two word combinations
Brainstorm word combinations
The programm will tell you straigh away if the name is available or not
Type the name you want into the search box
Describing your business in your domain name is SEO friendly
Add words that describe your Business or Services best
Try a two word combination
REGISTER MORE THAN YOU NEED
EXTENSIONS A TO Z
Assets must be engaging and related to the business
ASK YOURSELF:
What is the story behind each asset, how does it relate to your business
http://ca.godaddy.com
http://www.bluehost.com
http://wordpress.org
http://www.squarespace.com
10. The real cost of building a website
2. What kind of website do you need?
1. Domain names
3. Tools to build your website
4. Find a host for your website
5. Web platforms and CMS available to you
7. What are Responsive Themes
8. Requirements to integrate E.commerce in your website
9. How to develop great content for your website
It will also suggest additonal options with different
extensions and even different wording you did not consider
CHOOSE THE RIGHT PLAN ACCORDING TO YOUR NEEDS
TRY TO PROJECT YOURSELVES IN THE FUTURE,
ANTICIPATE HOW YOUR WEBSITE WILL EVOLVED
3. You must intall wordpress application and integrate it in your hosting
is a type of bank account that allows businesses to accept payments by payment cards, typically debit or credit cards.
If your English is very limited you might want to set up hosting with a local hosting company so you can explain customer service better when you have tech inquireries
Might be a good idea to intall Wordpress.org in your native language
PLUG INS
WORDPRESS.ORG / SQUARESPACE offer valuable plugins
Social Media
Options to set up a newsletter form
Google analytics to monitor traffic of your site
Google maps
All of those can be install with a click
You can always add on features to your website, you don't need to stick to the template features
You can also switch from template to template without disturbing the content
WORDPRESS.ORG LANGUAGE OPTIONS
Good idea to set up customer reviews of your products (like amazon). That will build credibility and trust, increase your sales
Today IS ABOUT
What you need to get started
Getting the basics in place
6. Choosing a template for your website
Also you don't need to download or install a template, you just choose one.
Test, test, test before launching!
+ cost of host/domain/secu/membership etc...
Full transcript