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Apple in 2012&2013

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by

Ben MasterMind

on 22 January 2015

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Transcript of Apple in 2012&2013

Apple Inc. in 2012 & 2013
Question for Apple Inc.
1) What, historically, have been Apple’s competitive advantages?
2) Analyze the personal computer industry. Why did Apple struggle historically in PCs?
3) How sustainable is Apple’s competitive position in PCs, MP3 players, and smartphones?
4) What are Apple’s long-term prospects for the iPad?
5) What advice would you offer the new CEO Tim Cook?
1) What, historically, have been Apple’s competitive advantages?
"Digital Hub" Strategy
"Category-defining products and services" "Premium-price differentiation strategy"
iPod + iTunes s/w in 2001
3) How sustainable is Apple’s competitive position in PCs, MP3 players, and smartphones?
2) Analyze the personal computer industry. Why did Apple struggle historically in PCs?
BA5600:MIS Session2 - Apple Inc.
presentation by EMBA26 Group 2

iTunes Store
in 2003
iPhone
in 2007
iPad
in 2010
App Store
in 2008
iBooks Store
in 2010
iCloud
in 2011
3.1) How sustainable is Apple’s competitive position in PCs?
Changing the Macintosh
Mac OS X in 2001
Intel-based in 2006
iLife & iWork suite
Apple Retail store & Online Store
3.2)
How sustainable is Apple’s competitive position in MP3 players, and smartphones?
4) What are Apple’s long-term prospects for the iPad?
Key Partner
Key Partner: Foxconn (Manufaturer)

Key Supplier: Intel (PC CPU)
Samsung (ARM cpu)
LG/Samsung/Sharp (Display)

Key Activities
R&D
Category-defining products and services
Vertical intregration
Key Resources
Intellectual (Brand, Patent, Copyright, data center)
Human
Financial
Value Proposition
Newness
Performance
Design
Brand
Accessibility
Convenience/Useability
Customer Relationship
Personal Assistance - Genius Bar
Communication - Ads, How-to
Channels
Apple Retail Stores
Apple Online Stores
Sub-Retail stores
iTunes Store
App Store
iBooks Store
Customer Segments
Education
Home user
Corporate
Professional
Cost Structure
Fixed Cost
Variable Cost
Revenue Streams
Asset Sale
Usage fee
Subscription fee
Full transcript