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Ad Campaign

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by

Kerri Glover

on 18 September 2013

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Transcript of Ad Campaign

Target Audience
"Eleven"

Ad Campaign
Features from Story
Advertising
Techniques
Rhetorical Appeals
"Pitch"
Girls age 12-15
Anyone who has ever
been embarrassed
like everything's all right.
"...Only Mrs. Price pretends
Bandwagon-"Don't be left
out: read 'Eleven' "
Ethos-Gwendolyn Brooks
Pathos-"Crying like I'm three"
The BEST commercial
A great variety of
rhetorical appeals.
Full transcript