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MEDIA AND ADVERTISING

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by

Sara Cleveland

on 9 February 2015

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Transcript of MEDIA AND ADVERTISING

MEDIA AND ADVERTISING
Objectives
What is advertising?

How do we advertise?

Why do we advertise?
What is advertising?
A form of marketing used to persuade an audience to take or continue some action. For example, an advertisement could be created to persuade an audience to buy a certain product.
What is an advertisement?
There are different types of advertisements.
What are some examples of advertisements?

Examples
Pictures

Commercials

Posters

Radio ads
Characteristics of Advertisements
What are some common characteristics of advertisements? What do we often see in advertisements?
Characteristics
Music
Promises
Humor
Celebrities
Excitement
Appeals to your feelings/sentiments
Colour
"Sweet" facts
Demands
Value
Environment
Images

Challenge
Slogan versus Jingle Challenge


With a partner, create a short slogan or jingle to advertise a particular product. We will, as a class, try to guess what you are selling us.
Full transcript