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VALUE CHAIN ANALYSIS OF POMEGRANATE

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Sagar Suman Modi

on 27 July 2014

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Transcript of VALUE CHAIN ANALYSIS OF POMEGRANATE

POMEGRANATE PRODUCTS
POMEGRANATE PRODUCTION IN ISRAEL
Thank You
BENEFITS OF POMEGRANATE
Monday, July 28, 2014
Presentation by: Sagar Modi
BENEFITS OF POMEGRANATE
POMEGRANATE PRODUCTS
VALUE CHAIN ANALYSIS OF POMEGRANATE
As per historical mythology Pomegranate stands for : Life, Regeneration and Marriage.
However it is the medicinal value that has got the world to increase its consumption of the fruit.
Pomegranate contains strong anti-oxidants and anti-inflammatory properties
The juice is used for chemo prevention and chemo-therapy of prostrate cancer. Prostate cancer is the second largest reason for maximum US male deaths.
The antioxidants found in pomegranate juice may be especially beneficial to diabetes patients
The fruit also strengthens the brain, cleanses the body and blood from toxins, and is very good at expelling worms from the intestines.
One point to be considered here is that the medical experts have emphasized on the consumption of pomegranate juice and not arils.
Pomegranate is consumed in following ways:
Table Consumption
Concentrate and Beverages
Wine
Syrup and Jelly
Pomegranate Jam
Color Dyes from the fruit skin
Anar Dana
The Increased Consumption pattern can be seen in increased production pattern
Production in 2005 : 7860 tons.

Production in 2010 : 45504 tons

This is whopping increase of 480% in the period of 5 years.
POMEGRANATE PRODUCTION IN INDIA
Past 5 years data from the Indian Horticulture Board
State Wise Distribution for year 2012-2013

Statewise distribution for year 2012-2013
State-wise distribution for 2012-2013
Area under production in last 5 years : Declining trend
Total pomegranate Production: Southward Movement
Productivity Figures for last five years: declining trend
Objective of the research
To identify the key stake holders, understand their roles and their inter-relationship
Understand the Credit-flow across the value chain
Identify the Key determinants of the share of the profits created by the chain etc.
Give suggestions on improving the value chain
Research methodology
Collect: pre-harvest,harvest and post-harvest data from 50 farmers by Questionnaire
Ground covered: Pandharpur, Sangola in Solapur District and Narayangaon in Pune.
Primary data was collected from District Central Co-operative bank, Bank of India for rural credit.
Various APMC commission agents,traders,MSAMB officers and exporters were contacted to understand the marketing structure
KVK,NRCP and District agriculture officers were contacted
Farmers: Pre-harvest and harvest cost / Acre
Post harvest cost structure to a farmer
Finance availability to farmer:
District Central co-operative societies give crop loans by way of revolving KCC to farmers at high interest subvention.
A three tier Co-operative structure is used in Maharashtra, with PACS at the bottom.
As per the technical committee a sum of Rs.40,000/- per acre is disbursed to all the farmers for a period of one year.
Bank of India is the lead bank for the Solapur district. Large number of farmers have availed crop loans through PSB.
A lot many farmers take loan from Local commission agents
Income augmenting methods for farmers
There are 3 ways by which we can increase the income of a farmer:
By increasing the productivity of farms
By giving higher minimum support price to the farmer
By removing the intermediaries between farmers and consumers
Increasing productivity of the farms
Increasing productivity of farmers
Increasing Minimum Support Prices
It is not possible to increase the MSP after a certain extend owing to various political and economic reasons
Removing Intermediaries
Result of above changes
Number of Intermediaries are reduce from 8 to 4
The profit margin of a farmer increases to Rs.20 to 100 per kg.
This increases the share of a farmer in the consumer price by 20-60%
Immediate effects
Full transcript