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Golf Australia

This is the presentation to Golf Australia
by

Bruce Walshe

on 14 November 2011

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Transcript of Golf Australia

The True Blue News Network- TBNN provides an opportunity to develope junior golf to a new level and aid in ensuring the future of golf in Australia. There are many sports vying for the attention of the public, seeking to persuade younger audiences to follow their code. It is critical therefore to be in the forefront of the great changes that are happening throughout the world via the Internet and other media formats that have emerged
and are emerging.
TBNN will give you that edge. TBNN is at the leading
edge of this change.
To our knowledge no one
is covering the achievement
of young people
as we are. Junior Golf Youth are
the Future Golf Australia
Junior golf championships
media coverage proposal In order to support investment in this production, effective promotion is Vital. TBNN can provide crucial communication to key markets through it’s website and list of contacts. Including a Golf Australia feature page on the website, Advertising Banners on pages, and advertising spots on the vision from the event. Also through Social Networking sites Facebook and Twitter, and our Email contacts 2000 impressions of a Banner ad. 1 month banner advertising leading up to the event. Facebook site brand for the event. Twitter updates on the day of the event. Email bursts out to relevant contacts… Schools, TBNN members Promotional
Strategies Production: Option 1
TBNN Golf Australia - Aust amateur Championships
Length:20 minShooting Dates:23-Mar-11
Location:Victoria Golf Club Cheltenham Victoria

• Script & Rights
• Producer
• Director
• Cast
• Production Cordinator
• Food
• CameraKit, Crew, Expendables x 2
• LightingKit, Crew, Expendables x 2
• SoundKit, Crew, Accessories x 2
• Camera operator extra
• Film or Tape Stock
• Insurance
• Editing
• Contingency
• Final Post Online,
• Color Correction
• Final Post Mix
• Sound mixing session
• Feature Website junior Golf champioship
with stories and results Investment Packages Production: Option 2
TBNN Golf Australia - Aust amateur Championships
Length:20 minShooting Dates:23-Mar-11
Location:Victoria Golf Club Cheltenham Victoria

• Script & Rights
• Producer
• Director
• Cast
• Production Cordinator
• Food
• CameraKit, Crew, Expendables x 3
• LightingKit, Crew, Expendables x 3
• SoundKit, Crew, Accessories x 3
• Camera operator extra
• Film or Tape Stock
• Insurance
• Editing
• Contingency
• Final Post Online,
• Color Correction
• Final Post Mix
• Sound mixing session
• Feature Website junior Golf champioship
with stories and results. Production: Option 3
TBNN Golf Australia - Aust amateur Championships
Length:20 minShooting Dates: 23-Mar-11
Location:Victoria Golf Club Cheltenham Victoria

• Script & Rights
• Producer
• Director
• Travel
• Production Cordinator
• Food
• CameraKit, Crew, Expendables x 4
• LightingKit, Crew, Expendables x 4
• SoundKit, Crew, Accessories x 4
• Camera operator extra
• Film or Tape Stock
• Insurance
• Editing
• Contingency
• Final Post Online,
• Color Correction
• Final Post Mix
• Sound mixing session
• Feature Website junior Golf champioship
with stories and results Creating a new market
will help develope the game
and increase the audience
and therefore increase profits
for all stakeholders Golf Australia in affiliation with TBNN is ideally placed to
promote golf Australia wide to a youth audience. Reaching them through the avenues that they use (the web & mobile phones facebook, youtube, twitter etc) will help keep Golf Australia in touch with a new generation. The production of this golf event as we have outlined, is as you would be aware, a very specialized area of sport coverage and therefore in order to deliver to you the best result we have put together a quote that reflects the standard of production that audiences will expect. The Production Knowing also that this is a new audience or market that has until now been largely overlooked we have been very conscious of the cost in launching into a new market and consequently have created three budgets (as requested) that will enable you to make an informed decision without jeopardizing the quality or standard of the production. Professional and experience sports camera crews and other highly professional staff are employed to ensure the best result for Golf Australia and it's viewing audience. • Script writer
• Producer
• Director
• Cast - TBNN youth talent
• Production Cordinator
• Camera crews (between 2 & 4 crews)
• Lighting crews (between 2 & 4 Crews)
• Sound crews (between 2 & 4 Crews)
• Editing
• Final Post Online
• Final Post Mix
• Championships feature
website on TBNN
• Stories and results on line on TBNN Professional standard

“A kid grows up a lot faster on the golf course. Golf teaches you how to behave.” Jack Nickaulus Community and community spirit is one of the most important factors for sportswear brands....Sportswear brands are able to capture a sense of community and rank high in social currency. Smaller, more fashion oriented brands take the lead in this study. Large brands such as Nike or Adidas fall surprisingly behind. Puma has managed to form the biggest bonds with its customers. “Today, one of the most important strengths of a brand is its social currency, the extent to which people share the brand or information about the brand with others as part of their everyday social lives.” $35,755 $24,985 $43,625 Advertising Paid advertising will further enhance the campaign
with other advertsing banners on other areas of the TBNN site.
Advertising / sponsorship at the top or tail of each news vision articles. Sponsorship mention on the free to air* channel both verbally and graphically *The free to air program is in pilot
stage and has yet to be given confirmation to go to air
Full transcript