Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Contemporary marketing

No description
by

annabelle boedt

on 23 September 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Contemporary marketing

Contemporary marketing
What is content marketing?
What is Gopro?
Let's simplify it
It is everywhere
Michelin guide
Beingagirl.com
Dove real beauty
Goals of content marketing
Customer attraction and attention
The evangelists
Examples
Increased web traffic
Forms of content marketing
Videos
YouTube
Advertisements
Webinars
Sharing
Portable camera for shooting during exploration.
Company owned and formed by Nick Woodman World most versatile camera
Who are the competitors?
Contour
Sony Action Cam

How do they differentiate themselves?
Product (better quality with affordable price)
Marketing strategy (content, marketing, promotion, sponsorship)

GoPro stats about sales
GoPro annual sales: $ 600 million
Number of cameras sold since 2009: 3 million
Value of the company: $ 2.25 billion

GoPro and social media
Facebook
Fan growth rate:
What is it?
Consumer electronics industry growth rate: 12%
GoPro growth rate: 17%

People Talking About This:
What is it?
Sector Talking About: 2%
GoPro Talking About: 6%

Engagement score

What is it?
Sector engagement score: 38
GoPro engagement score: 58

YouTube
Sector Subsciber Growth Rate: 35%
GoPro subscriber growth rate: 62%

Video growth rate
The GoPro app
Where?
Tablets and smartphones
iOS 6.0 or later (14.4MB)
Android 2.3 (7.3 MB)

What?
Connect to the camera with your phone/tablet via Wifi
Control the camera
Copy videos from the camera to your phone

Cobranding
“a marketing effort or partnership between companies to join forces and use the best technology or content of each and lending both of their brands to the final product”
Redbull signature series
Redbull Stratosphere
Tactics for content marketing
Constently update your content and have customer communication
Web analytics/ key word research
Create viral content
Full transcript