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Social trends and the marketing mix
Transcript of Social trends and the marketing mix
Marketing Mix Ethical trading sourcing of sustainable materials reduction/recycling of packaging environmental factors online retailing retailer purchasing power food miles labelling Fair trade is an organized social movement and market-based approach that aims to help producers in developing countries make better trading conditions and promote sustainability. The movement advocates the payment of a higher price to producers as well as higher social and environmental standards. It focuses in particular on exports from developing countries to developed countries, most notably handicrafts, coffee, cocoa, sugar, tea, bananas, honey, cotton, wine, fresh fruit, chocolate, flowers and gold. Especially important for big businesses (international) e.g. Plastic bags Environmental audit This is an independent and critical review and appraisal of the business in aspects such as its levels of pollution, waste and recycling. An environmental audit is often carried out as part of a social audit.
The rise of huge stores (e.g. Tesco) has meant that big retailers have more power Due to people's concerns about their carbon footprint Meeting the needs of the current generation without compromising the needs of future generations Organic foods are those that are produced using environmentally sound methods that do not involve modern synthetic inputs such as pesticides and chemical fertilizers, do not contain genetically modified organisms, and are not processed using irradiation, industrial solvents, or chemical food additives. Organic food http://www.sustainable-sourcing.com/