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Cutting off the Risks of Wildfire

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by

Shelby Ardoin

on 21 May 2014

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Transcript of Cutting off the Risks of Wildfire

Audience
AGE RANGE
:
18-50+
PATHOS
"That single ember can ignite your home and community."
LOGOS
AND
ETHOS
Uses ethos by providing a link
:
Ad Council Video
Strategy 1:
Patriotism
http://bcove.me/aicdcqjd
Internet Banner
Strategy 2:
People everywhere are supporting wildfire preparedness & keeping their homes & community wildfire safe.
Cutting off the Risks of Wildfire One Branch At a Time
"You can't control where that ember lands but only what happens when it does."
Uses forms of pathos such as
:
Also
"That ember can ignite and destroy
your home or community."
Uses logos to sell the
concept by stating
:
"A single ember from a wildfire can
travel for over a mile"
Visit "FireAdated.org" to learn how you can protect your community from wildfires.
RACE:
All
GENDER:
Male & Female
AREA:
Urban, Rural, & Suburban
ECONOMIC CLASS:
All Classes
Other:
Environment & Geography
By removing fire hazards you could not only protect your home but also your community.
Bandwagon
Full transcript