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Jolliffe's Rhetorical Framework

The best flow chart ever for explaining rhetoric. Includes emotional appeals.

Santiago Rodarte

on 10 January 2013

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Transcript of Jolliffe's Rhetorical Framework

Jolliffe's Rhetorical Framework Catalyst Audience Ethos Pathos Logos Organization/Structure/Form Filter 1:
Situation Filter 2:
Appeals Purpose Diction Syntax Imagery Figurative
Language Filter 4:
Surface Features Rhetoric:
The art of persuasion through speaking and writing. The need, demand, or requirement intrinsic to a circumstance, condition, etc. The person(s) for whom a
speech or piece of literature is intended Works in concert with the audience - model is clear: Embodied thought
no analysis can take place, however, and no reading of the language landscape can be effective, unless there is some sense of what all of the efforts of this essay are directed toward.
all should ultimately point toward, and result in, LOGOS. attention to credibility
if reader/audience do not see the author/persona as a person of good sense/character, etc., they will not consider the catalyst. An appeal to emotion
how can the audience be moved from point A to point B if they are lacking emotional engagement or direct self-interest? The order of ideas and the sequence of thoughts, as they interact with the reader's mind or an audiences' ears, are neither accidental or unimportant. Refers to the general character of language used. The arrangement – the ordering, grouping, and placement – of words within a sentence.
Syntax is also a component of grammar. The language a writer uses to convey a visual picture
To create or represent any sensory experience: sight, taste, touch, smell, sound. Language that employs one or more figures of speech to supplement and even modify the literal, denotative meaning of words with connotation. Examples of figures of speech: simile, metaphor, paradox, oxymoron, metaphor, etc. The push from behind that prompts the speaker or author. Author has acted on catalyst already; the writer wants the audience to act on the catalyst in some way as well.
the author, who is already at point B, wants to move the audience from point A to point B. This is about function, not structure. How is each idea in each paragraph conducing to the effect of the whole. Tone like finding a primary or secondary audience, tone will require looking at multiple places in the text as well as "reading between the lines" Filter 3: Filter 5:
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