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de 4 p'er

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by

jamie guldmann

on 28 October 2013

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Transcript of de 4 p'er

price
• Kalkulationer
• Prisfølsomhed
promotion
• Reklame
• Sales promotion
• PR
• Personligt salg og
kundebetjening
• Butiksindretning
• On-line
markedsføring
de 4 p'er
product
• Kvalitet
• Emballage
• Sortiment
• Service
• Navn/mærke
place
• Salgskanaler
• Beliggenhed
de fire p'er
En virk­som­hed kan påvir­ke ens kun­der via fors­kel­li­ge fak­to­rer. Der er 4 fors­kel­li­ge ting en virk­som­hed kan påvir­ke kun­derne igen­nem. Dis­se kal­des de 4 P’er. De 4 p’er skal sam­mensættes, når man skal ram­me sin målgrup­pe. Det går altså ik­ke med, at ens pro­moti­on er rek­la­mer med nøgne da­mer, og det så skal dist­ri­bu­eres i Føtex.
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