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basic design

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hiba smadi

on 8 July 2015

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Transcript of basic design

Principles of design
basics of design
outcomes ?
The best designers sometimes disregard the principles of design. When they do so, however, there is usually some compensating merit attained at the cost of the violation. Unless you are certain of doing as well, it is best to abide by the principles.
William Lidwell
Art and function in design
Principles applied to the
elements of design
that bring them together into one design. How one applies these principles determines how successful a design may be.
Which is most important?
Design principles or design elements ?

Design elements are the basic units of a painting, drawing, design or other visual piece
Design elements
what are design elements and design Principles
Thank you !
According to Alex White, author of The Elements of Graphic Design, to achieve visual
is a main goal of graphic design. When all elements are in agreement, a design is considered unified.
: It is a state of equalized tension and equilibrium, which may not always be calm.

A good design contains elements that lead the reader through each element in order of its significance. The type and images should be expressed starting from most important to the least important. this is
can be described as timed movement through space; an easy, connected path along which the eye follows a regular arrangement of motifs.
in visual design means all parts of the visual image relate to and complement each other.
refers to the relative size and scale of the various elements in a design. The issue is the relationship between objects, or parts, of a whole. This means that it is necessary to discuss proportion in terms of the context or standard used to determine proportions.
is also referred to as point of focus, or interruption. It marks the locations in a composition which most strongly draw the viewers attention. Usually there is a primary, or main, point of emphasis, with perhaps secondary emphases in other parts of the composition.
Planning a consistent and
design is an important aspect of a designer's work to make their focal point visible. Too much similarity is boring but without similarity important elements will not exist and an image without
is uneventful so the key is to find the balance between similarity and contrast.
Useful Links
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