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SWOT / AIDA

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by

Vicky Pham

on 25 March 2014

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Transcript of SWOT / AIDA

S.W.O.T / A.I.D.A
NIKE
WRITE THE FUTURE
WORLD CUP 2010 COMMERCIAL
By : Jude and Vicky
S.W.O.T
.W.O.T -

PP RTUNITY
Product development allows Nike to create new products frequently urging consumers to keep buying what they believe is the "newest" or the " best " products on the market
STRENGTH
OR
WEAKNESS
S
S
TRENGTH
Nike is globally known and so powerful that it can be easily identified by anyone from it's logo
Nike also has the opportunity to expand into other product industries ( jewelry, sunglasses, sports wear, etc.) increasing profit
They also have the power and recognition to merge with other businesses globally expanding their business and awareness further
TTENTION!
NTEREST
Nike raises the interests of the target market by showing the advantages and benefits of buying their products
They showcase their product by showing how famous athletes train and play in the games while wearing their merchandise
This appeals to consumers as it will create the mind set that if they buy the product they will resemble the famous athletes that sport them
ESIRE
Nike convinces the customers that they want the product by showing various identifiable athletes wearing and sporting their product
Giving the mind set that I want to buy their product because I saw so and so wear it
ACTION
A.I.D.A
A
ttention
whom truly believe that Nike is not a fashion brand. However, like it or not, consumers that wear Nike product do not always buy it to participate in sport. Some would argue that in youth culture especially, Nike is a fashion brand. This creates its own opportunities, since product could become unfashionable before it wears out i.e. consumers need to replace shoes.
There is also the opportunity to develop products such as sport wear, sunglasses and jewellery. Such high value items do tend to have associated with them, high profits.
The business could also be developed internationally, building upon its strong global brand recognition. There are many markets that have the disposable income to spend on high value sports goods. For example, emerging markets such as China and India have a new richer generation of consumers. There are also global marketing events that can be utilised to support the brand such as the World Cup (soccer) and The Olympics.
OR
Coke
OR
Pepsi ?
Nike is definitely Coke
S.W. .T
O
O
Nike attracts the attention of buyers by including the faces of famous athletes such as Didier Drogba, Fabio Cannavaro, Wayne Rooney, Franick Ribery, Ronaldinho, Christian Ronaldo etc. wearing their products
Nike's target market is extended to everyone, they believe that everyone loves them and everyone wants to buy their products
Unlike Pepsi Nike does not market themselves by changing their identity
They are able to stay as they are as everyone knows them and recognizes them through their logo and slogan

Nike's campaign is made to build consumer awareness and build customer loyalty
There goal is to create brand awareness in a sense that every time they release a new product by loyalty to the brand people will buy their products
This campaign market's its self as a lifestyle ad in which it does not focus on marketing the product
It focuses on how these products can be used everyday
They are very versatile in the products they have to offer, as they provide various ranges of different products to cater to specific demographics
Full transcript