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Four steps for businesses to get started with social media

For any business looking to use social media, or to use it more effectively, here are four steps to get you started.

Matt Rhodes

on 18 February 2011

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Transcript of Four steps for businesses to get started with social media

So you want to use
social media? Four steps for any business to get started in social media Step 1. Do you know what people are saying about you online? Step 2: What you are trying to achieve? Step 3: Experiment with social media in a sustainable way Step 4: Ruthlessly track and measure the impact you are having What is your overall business and brand strategy? Where can social media
add value? How will you measure if this is working? Which tactics will help you achieve your aims? Why would your target audience want to get involved? Work hard to engage them Who is talking about you online? What are they saying? Where are they saying it? Have clear business metrics in place Make sure you are tracking the numbers that matter Refine and adapt your strategy on a regular basis Listen. Plan.
And get cracking! Matt Rhodes
Client Services Director

www.freshnetworks.com We love these photos and have been using them for years. They are all used under a Creative Commons license from Flickr but we've lost the links to the original photos. If they're your's please let us know so we can give you the credit you deserve. ps
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