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Blue ocean strategy
Transcript of Blue ocean strategy
[applied on ZARA]
Visual strategy fair
Six paths framework
"The best way to beat the competition, is to stop trying to beat the competition"
Design =/= Blue ocean
- Business Model`
Fast-fashion + Zero-budget marketing
- Annual sales growth 8%
Zara vs. blue ocean strategy
Zara applied theory
Blue ocean strategy tools
- W. Chan Kim & Renee Mauborgne