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Blue ocean strategy

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juliette ros

on 7 December 2015

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Transcript of Blue ocean strategy

Blue ocean strategy
[applied on ZARA]
Nivin Majid
Yorick Broeke
Thomas Kropff
Juliette Ros
Value innovation
Visual awakening

Visual exploration
Visual strategy fair
Visual communication
Strategy canvas
Six paths framework
Visualizing strategy
"The best way to beat the competition, is to stop trying to beat the competition"



Value proposition

Profit proposition

People propsition

- Yes

- Product
Red Ocean
Design =/= Blue ocean

- Business Model`
Blue Ocean
Fast-fashion + Zero-budget marketing
New value

- Annual sales growth 8%
Zara vs. blue ocean strategy
Zara applied theory
Blue ocean strategy tools
- W. Chan Kim & Renee Mauborgne
Full transcript