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Business Report

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Natalie Leung

on 27 September 2012

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Transcript of Business Report

Tommy Hilfiger Marketing Activites Research Its Competitors customers Tommy Hilfiger did research on : & In order to determine what competitors are currently doing and to create and update customer profiles Packaging boxes for perfume/cologne/shoes Hard paper boxes and cottons to protect watches from damage Tommy Hilfiger's packaging not only reinforces it's brand, but also protects and helps consumer easily identify its products. EXAMPLES: Branding Tommy Hilfiger Hilfiger Denim There are two brands in Tommy Hilfiger which are: Product Development Research (market research – to understand what consumers need & Performance research - To get feedback from its consumers after using its products to improve the developed product) Design Product Testing(checking samples) Hazard Analysis (Example,warning labels for perfume) Manufacture and Release Sales -Networking - Provide more information to the costumers about its products Inventory Management - Keep all of their inventories in warehouses -Keep up with store markdowns -Record on the sales and inventory of individual stores -Review sales reports weekly -Always check out any transactions that were voided or canceled -Go over inventory reports every day to make sure sales match the current quantities. Avoid inventory disappearing from its stores
Keep count of its inventories
ensure they have enough products for the customers can transport products to their stores immediately, when it is needed -Evaluate how well some groups of products do in sales understand what consumers demands so that it can enhancing its inventory management efficiencies. Storage -large warehouses all over the world transport its products conveniently and quickly to its nearby stores -It also keep limited inventories in the store provide enough products to the consumers -Retail(Face to Face selling)-Salespeople can clearly describe Tommy Hilfiger's product to consumers directly -Retail(Referral/Recommendation)-Help consumers find the best or the most suitable product Product Quality control Product samples are approved regular inspection of products Have licenses in various countries and regions to prove its product quality. Fashionable- Product types- keep doing research on fashion trends in order to produce new products in the market Not only clothing , but also, footwear,accessories, bags, underwear, watches and perfume/cologne etc. Nowadays, consumers have more demands about their appearance. In order to satisfy these demands, Tommy Hilfiger provide various products to the market Promotion Sales promotion Coupons discounts seasonal price Free shipping -To attack new consumer and convert them to medium-user or heavy-user of Tommy Hilfiger
-to keep money flowing(money is more liquid than inventory)
-Encourage light-user to repeat purchases at Tommy Hilfiger Direct mail Advertising Flyers TV ads Magazine Attempt to tell what is new in Tommy Hilfiger and what sales are being offered Public relation Fashion shows Publicity Facebook- http://www.facebook.com/tommyhilfiger https://twitter.com/TommyHilfiger Twitter- Price Pricing strategies odd number pricing
(Suggested retail price) Discount price Make the price looks cheaper/make consumers think that the product is not too expensive Sell inventories quickly and as much as possible before next season starts because products will become outdated. Also, Tommy Hilfiger will want to keep as little inventories as possible. Physical
Distribution Shipping(from the manufacturers) Keep the cost low Trucks and trains(to the warehouse) train (to cities) trucks (retail stores) Distribution Channel Indirect Producer(manufacturer) =>
Retailer(Tommy Hilfiger)=>
CONSUMERS Consumer Age:25-40 Gender:Both Family Life Cycle:Married with children Income Level:$50-70,000/year Demographics: Psychographics: Fashionable Enjoy life Appearance focused individuals Geographics: Urban Competition As Tommy Hilfiger is a very famous brand and its product are not cheap therefore, it targets middle-upper class families.Its target consumers can afford to buy for their whole family too, that's why Tommy Hilfiger provide children products. Direct Competition: Ralph Lauren Indirect Competition: Spring Ralph Lauren would be one of a competition of Tommy Hilfiger because they share the same target consumers. Also they offer very similar products in the market. Spring would be one of a indirect competition of Tommy Hilfiger because they both sell footwear and bags but these products are not Tommy Hilfiger's primary product. Therefore, these two companies are indirect competition. (Products target consumers want) (Recent products released by competitors) Mainly sells jeanswear, footwear and accessories.This brand is more "Fashion forward" and casual.It target at consumers who are 20 to 35 years old. Mainly focus on selling sportswear for men and woman. Watches, hand bags and men's tailored clothing etc.It primarily targets mature consumers between 25 and 45 years of age. Work cited Container Train Images. Digital image. Google Images. N.p., n.d. Web. 25 Sept. 2012. <http://www.google.com/imgres?um=1>.

Containership Images. Digital image. Google Images. N.p., n.d. Web. 25 Sept. 2012. <http://www.google.com/imgres?um=1>.

Logo of Spring Images. Digital image. Google Images. N.p., n.d. Web. 25 Sept. 2012. <http://www.google.com/imgres?um=1>.

"Our Brands - Tommy Hilfiger." (n.d.): n. pag. Our Brands - Tommy Hilfiger. Web. 25 Sept. 2012. <http://www.pvh.com/brands_tommy_hilfiger.aspx>.

The Ralph Laure Images. Digital image. Google Images. N.p., n.d. Web. 25 Sept. 2012. <http://www.google.com/imgres?um=1>.

References. Digital image. Anera B.V. N.p., n.d. Web. 25 Sept. 2012. <http://www.zolder.nl/en/reference/clothing2.html>.

Retail Skill Images. Digital image. Google Images. N.p., n.d. Web. 25 Sept. 2012. <http://www.google.com/imgres?start=104>.

Rizwan, Sarah. "Tommy Hilfiger's Marketing Activities." Personal interview. 22 Sept. 2012.

"Tommy Hilfiger Fashion Show 2012." Youtube. N.d. Web. 25 Sept. 2012.

Tommy Hilfiger Flyer Images. Digital image. Google Images. N.p., n.d. Web. 25 Sept. 2012. <http://www.google.com/imgres?um=1>.

Tommy Hilfiger Summer Sale Images. Digital image. Google Images. N.p., n.d. Web. 25 Sept. 2012. <http://www.google.com/imgres?um=1>.

"Tommy Hilfiger." Tommy Global. N.p., n.d. Web. 25 Sept. 2012. <http://global.tommy.com/int/en/About/retail-stores/stores>.

Tommy Hilfiger's Bag Images. Digital image. Google Images. N.p., n.d. Web. 25 Sept. 2012. <http://www.google.com/imgres?start=108>.

Tommy Hilfiger's Flyer Images. Digital image. Google Images. N.p., n.d. Web. 25 Sept. 2012. <http://www.google.com/imgres?um=1>.

Tommy Hilfiger's Perfume Images. Digital image. Google Images. N.p., n.d. Web. 25 Sept. 2012. <http://www.google.com/imgres?um=1>.

Tommy Hilfiger's Watch Images. Digital image. Google Images. N.p., n.d. Web. 25 Sept. 2012. <http://www.google.com/imgres?start=90>. -Container train can transport a lot of products at once but it is not flexible
-Trucks help distribute products to each town
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