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Transcript of Crowdfunding
projects funded by individuals
Keys to succeed
Impact in the economy
Increase the financial capital of a startup by having many people invest small sums, usually in exchange for products or special rewards.
[Forbes] What Is Crowdfunding And How Does It Benefit The Economy (http://www.forbes.com/sites/tanyaprive/2012/11/27/what-is-crowdfunding-and-how-does-it-benefit-the-economy/)
[UKCrowdfunding] What is Crowdfunding (http://www.ukcfa.org.uk/what-is-crowdfunding)
[Youtube] What is Crowdfunding? CrowdFunding planning? What, How, Why and when
[Youtube] Keys to Crowdfunding Success: by Indiegogo Founder Danae Ringelmann
[Kickstarter] 2014 by the numbers. https://www.kickstarter.com/year/2014/data?ref=yir2014
[Catarse] Como funciona o Catarse? https://www.catarse.me/pt/start#learn
All or Nothing at all...
or return the money!
Up to dec 2014:
85,105 funded projects
138,843 not funded
numbers in kickstarter
Up to dec 2014:
2,834 funded projects
10,408 not funded
Advantages and disadvantages
(100% of the rights and shares are yours)
Direct connection with your audience
(customer base building + feedback)
Higher margin than stores
No risk taken with large loans
No partners (no input and feedback from more experienced angel/investor)
Risk taken directly with your customer base
(if you don't deliver, you might never sell again)
All or nothing at all (most platforms)
A few reward-based platforms
and their fees
Some data about Kickstarter
A few successful projects
USD 277,399 - 7,253 fans
Sent pizza into space for music video
USD 929,160 - 21,455 people [product design]
USD 2,410,741 - 19,349 people
USD 6,225,354 - 18,220 people
Bunch o balloons
So it seems that...
People fund what is
Doesn't matter if it's scalable, profitable, promising, etc.
Example: Lending Club...
Example: Red cross,
What to be careful about!
Choosing the right crowdfunding platform
Managing copyright issues
Planning a realistic target amount and Time Frame
Knowing the limits of crowdfunding
(3.3 million people pledged more than half a billion dollars)
5 projects made it to TIME magazine's list
"2014's 25 best inventions"
(Most platforms, except for IndieGogo)
5 + 3 to 5%
4 to 9%
undisclosed + taxes
USD 125 mi
USD 34.1 mi
total USD 529 mi
USD 96.7 mi
hi-res (FLAC 192kHz/24bits) music player endorsed by Neil Young