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Crowdfunding

A presentation created to explain the general idea of crowdfunding and clear some doubts about it. Average length: 15min.
by

Rodrigo Souza

on 28 May 2015

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Transcript of Crowdfunding

Crowdfunding
projects funded by individuals
The idea
Keys to succeed
Impact in the economy
References
Increase the financial capital of a startup by having many people invest small sums, usually in exchange for products or special rewards.
[Forbes] What Is Crowdfunding And How Does It Benefit The Economy (http://www.forbes.com/sites/tanyaprive/2012/11/27/what-is-crowdfunding-and-how-does-it-benefit-the-economy/)
[UKCrowdfunding] What is Crowdfunding (http://www.ukcfa.org.uk/what-is-crowdfunding)
[Youtube] What is Crowdfunding? CrowdFunding planning? What, How, Why and when
[Youtube] Keys to Crowdfunding Success: by Indiegogo Founder Danae Ringelmann
[Infographic] https://www.fundable.com/learn/resources/infographics/economic-value-crowdfunding
[Kickstarter] 2014 by the numbers. https://www.kickstarter.com/year/2014/data?ref=yir2014
[Catarse] Como funciona o Catarse? https://www.catarse.me/pt/start#learn
[Partio] https://partio.com.br/entenda/
[Benfeitoria] http://benfeitoria.com/nossa-proposta
All or Nothing at all...
100%
Reach 100%
or return the money!
Kickstarter
actual numbers
Up to dec 2014:

85,105 funded projects
138,843 not funded

38% successful
Technology
numbers in kickstarter
Up to dec 2014:

2,834 funded projects
10,408 not funded

23% successful
Advantages and disadvantages
of crowdfunding
Advantages
No partners
(100% of the rights and shares are yours)

Direct connection with your audience
(customer base building + feedback)

Higher margin than stores

No risk taken with large loans
Disadvantages
No partners (no input and feedback from more experienced angel/investor)

Risk taken directly with your customer base
(if you don't deliver, you might never sell again)

All or nothing at all (most platforms)
A few reward-based platforms
and their fees
Some data about Kickstarter
A few successful projects
USD 277,399 - 7,253 fans
[music]
Sent pizza into space for music video
USD 929,160 - 21,455 people [product design]
USD 2,410,741 - 19,349 people
[technology]
USD 6,225,354 - 18,220 people
[technology]
Anamanaguchi
Bunch o balloons
Sense
Pono player
So it seems that...
People fund what is
USEFUL
or
COOL
.

Doesn't matter if it's scalable, profitable, promising, etc.
Different kinds
of Crowdfunding
Reward-based
Example: Kickstarter,
Indiegogo...
Equity-based
Example: Fundable...
Debt-based
Example: Lending Club...
Charity
Example: Red cross,
political parties...
What to be careful about!
Choosing the right crowdfunding platform
Managing copyright issues
Planning a realistic target amount and Time Frame
Building Interest
Knowing the limits of crowdfunding
(3.3 million people pledged more than half a billion dollars)
5 projects made it to TIME magazine's list
"2014's 25 best inventions"
1
2
3
3.1
3.2
4
4.1
4.2
4.3
4.4
4.5
5
5.1
5.2
5.3
5.4
5.5
6
6.1
6.2
7
(Most platforms, except for IndieGogo)
7.1
7.2
7.3
8
5 + 3 to 5%
13%
4 to 9%
0%
undisclosed + taxes
technology:
1,124
9
9.1
9.2
music: 4,009
9.3
technology:
USD 125 mi
avg. 111k/
project
music:
USD 34.1 mi
avg. 8k/project
10
10.1
10.2
10.3
10.4
10.5
11
total USD 529 mi
design:
USD 96.7 mi
avg. 56k/project
design: 1,715
hi-res (FLAC 192kHz/24bits) music player endorsed by Neil Young
Daniel Guggenheim
Daniela Gurgel
Rodrigo Souza

3.2.1
3.2.2
3.2.3
Full transcript