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Zara Presentation

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Lorena Roa

on 22 April 2010

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Transcript of Zara Presentation

FEATURES BENEFITS ADVANTAGES Because of (these features) you would be able to (advantage)
which means you gain (these benfits) Demostrating meaningul results
1.New service
2. charge model 1. Differentiate from
2.grow with you Competitors strenghs and weaknesses Selling points
-feature or fact
-support with evidence
-show benefit
-secure agreement Introduction
ZARA's needs Prototype and Implementation -Location: store specified by them
-Frame of time: 3 months
-Collection size: 12 collections
-Price especification: 0
-Hidden cost
"The usual way of entering a new market is to start wiht a small member of stores, which can explore the posibilities of a specific country in order to gain critical mass of customers" Experience Who we are Service Future Objection: retail space mastercard slide Operations We stand for innovation: upgrades in our software system
Research and development: constantly strive for automation of processes
Two way communication: A close relationship more than a supplier more like a partner
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