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Sospo App

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by

Robert Tankson III

on 25 August 2014

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Transcript of Sospo App

What is Sospo?
Sospo is a convenient and fun way to connect with new and interesting people around you to play sports.
How does it work?
Choose the sport you want to play, and the location and the date. If someone accepts your invitation, you're ready to play! Use Sospo to organize your events with both existing friends and new friends. We guarantee that it is so simple, you do not need to speak English to organize a football match.

Mission Statement: "Be Fit, Be Social!"
Overview
Short Bios

Founders

Leo Rifkind - LSE Law Graduate, currently enrolled in business law and intellectual property research at Berkeley Law School.

Mohammad Sohaib Saleem - Berkeley LLM, Graphic Designer, International Trade and Supply Chain expert. Have Legal and Management skills. Specialized in business, IP and IT Law.

Other Team members:

Caroline Chance & Sophie Rezki (Marketing); Robert Tankson (CFO); Sakina Babwani; Claude Humbel; Luca Flori; Tushar Thimmiah; Pierre Deprez
Team
The problem
Sospo App
Social Sports Network
With the need for fitness apps on the rise, the market size for an app such as Sospo is vast. Apple has geared its products and marketing strategies towards fitness. The problem with many fitness apps is that they do not allow users the interaction component. Sospo looks to fill this void.
1 billion+ iOS and Android users
As a free platform the market size is unlimted to the number of Android and iOS users.

Sospo also allows sports fans to watch sporting events together which makes for a huge market and even can be targeted at obesity issues by encouraging people to be more active.

34.9% of Americans are obese.
As of 2008, 1.4 billion adults around the world are obese

In addition Sospo is universal and designed to be used by everyone. It will be translated initially into English, French, Spanish and Chinese.

Market size
Financials
We are looking to raise $250K+. Thus far, we have obtained $7K. Funds are needed for enhancement and improvement. The current break down of the company budget is as follows:

1. Salary of $30K for Co-Founder - Mohammad
2. Salary of $30K for CEO - Leo
3. Salary of $30K for CFO - Robert
4. $20K to continue to develop/maintain the app through our developers for 1 year
5. $20K legal and accounting fees
6. $40K enhanced design
7. $30K offline marketing campaign (colleges and tech companies to begin then advertizement sales)
8. $30K online marketing campaign

Total $230K
Sospo uses existing social media, like Facebook and Twitter, and our proprietary random profile generating software, in a similar style to Tinder's, to help people meet other people to play and watch sport.

The idea is to:

(1) to help people to engage in watching or viewing sports on any occasion with friends or someone new;

(2) to help teams coordinate training and matches; and

(3) to help people find the sports services they need
Overview Cont'd
Why?
Sospo is looking to address the need for a sports intensive social media app. This app will provide those who wish to stay or become fit with the means to not only exercise, but also socialize. It is for those that wish to both participate in and watch sporting events socially.
What?
What makes Sospo unique from a business perspective is that it has an extremely large market base, it can operate in any country, and it is very easily monetized. Moreover, it is designed to be so simple that at no point do you need to type words.
How?
Sospo is a platform to meet other people who play sports.
Sospo Pro will be an additional feature that records all of the data of users and creates league tables of the users' activities and offers RSS feeds.

http://www.cdc.gov/obesity/data/adult.html
http://www.who.int/mediacentre/factsheets/fs311/en/
Sospo Ownership Structure
Monetization
Advertizements
Commitment fees
Corporate sponsors: we promote their gym and they in turn promote us in a mutually beneficial relationship
Licensing deals from sports and leagues

Indirect Competitors
Other social/professional networking websites
Facebook, MySpace
LinkedIn
Meetup.com
Nike Soccer
Dating websites
OkCupid
eHarmony
Match.com
Tinder
Events & Adventures
Location-based social networking
Foursquare
SWOT Analysis
Strengths
Unique business model
Face-to-face interaction
More intimate than other social networks
Community
Niche market
Opportunities
Increase membership and events
Target specific organizations and groups
Engage groups as catalyst for social and fitness change
Universal
Weakness
Very little advertizing/awareness about service
Takes effort to go out and meet others surrounding sports
Threats
Social network market is saturated
Difficult to get people to pay for social networking websites as most are free
Competitors
Projections
SOSPO LTD IS THE HOLDING ENTITY BASED IN ENGLAND. WE PLAN TO LICENSE THE “SOSPO BUSINESS” (INCLUDES THE APP AND BRANDING) TO SUBSIDIARIES IN DIFFERENT COUNTRIES, WHERE SOSPO LTD WILL REMAIN A 51% SHAREHOLDER IN EACH SUBSIDIARY. THIS HAS ALREADY BEEN AGREED WITH A TEAM IN FRANCE.
Commitment fee: estimated 1 in 6 users
Corporate Sponsorship: estimated $2K annually
Selling Data: these figures are not include in the chart
Full transcript