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Persuasion: Ethos, Pathos, Logos

10th grade
by

alicia holland

on 7 January 2013

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Transcript of Persuasion: Ethos, Pathos, Logos

Pathos Ethos Logos Persuasion The goal of persuasion is to change others' point of view or move them to take action. The Art Of Persuasion Rhetorical Devices are used to have an intended effect on an audience. Appeals to the audiences' or readers' emotions. Appeals to ethics and credibility Appeals to logic and reasoning. Pathos A carefully developed argument through Pathos will be strengthened with emotions.

For example:
love, anger, disgust, fear, compassion, and patriotism. Let's take a look Arguments based on feelings.
Using pathos means appealing to a readers' or audiences' emotions and feelings. Ethos, Logos, and Pathos.
Tactics used to aid in the argument or persuasion of an audience. Appeals to pathos touch a nerve and compel people to not only listen, but to also take the next step and act. Where do you notice PATHOS appeals? (Underline the words that let us know this is a Pathos appeal) -from America’s Second Harvest program “America's older citizens have rightly been called the "greatest generation." It is morally unacceptable that the people that built this country -- our senior citizens -- should suffer hunger in a land of plenty, which they helped to create.” More Examples Logos Lets take a look Are argument based on facts, evidence and reasoning.
Using Logos means appealing to the readers' or audiences' sense of what is logic. Logos refers to any attempt to appeal to a person's intelligence. a logic (Logo) piece should have the following:

Facts - can be proven.

Expert opinions or quotations

Definitions - statement of meaning of word or phrase

Statistics - offer scientific support

Examples - powerful illustrations

Anecdote - incident, often based on writer's personal experiences

Present opposition - and give reasons and evidence to prove the opposition wrong More Examples Ethos deals with convincing an audience or reader that you are fair, honest, and well informed. Lets take a look Ethos Ethos is an argument based on character and ethics (right and wrong).

Using ethos means the writer or speaker appeals to the audience’s sense of ethical behavior. The writer or speaker presents him or herself to the audience as credible, trustworthy, honest and ethical. More Examples “America's older citizens have rightly been called the "greatest generation." It is morally unacceptable that the people that built this country -- our senior citizens -- should suffer hunger in a land of plenty, which they helped to create.”
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