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Transcript of Political Propaganda
Alli Vonder- AP Government
Bandwagon: A particular activity that has suddenly become fashionable or popular
Glittering Generality: An emotionally appealing word that carries conviction without supporting information or reason.
Card Stacking: Propaganda technique that seeks to manipulate audience perception of an issue by emphasizing one side and repressing another.
Plain Folks: An argument in which the speaker presents himself as an "Average Joe" who can understand and empathize with listeners' concerns.
Transfer: Propaganda that projects one quality to another to make the second more acceptable; utilizes symbols superimposed over other images.
Name Calling: Abusive or insulting language in an attempt to negatively impact the opponent.
Testimonial: A former statement testifying to someone's character and qualifications.
This is a type of bandwagon propaganda because it makes one feel as if everyone is supporting Chris Christie. The ad takes so many different labor groups and shows them having parties supporting Christie. It makes one wonder: If these people are supporting Christie, should I be supporting him as well? Also, with the leaders of the organizations giving Christie compliments, it creates the feeling that all labor groups in New Jersey support Chris Christie.
This ad for Barbara Buono demonstrates bandwagon propaganda because it shows a huge variety of people supporting one candidate. It makes one feel that a huge variety of people support Buono: everyone from a famous actress to a gay student to a medical doctor. It also helps that each person can give a different reason as to why they will be voting for Buono: her stance on gay marriage, education, and taxes.
This campaign poster for Chris Christie is an excellent example of a glittering generality. The phrase sounds politically appealing: strong leadership. But there are no facts to back up this claim. It is a claim easily made, but with no evidence to back it up, it merely looks good but accomplishes nothing.
This campaign ad for Joe Lhota, running for mayor of NYC, is also a great example of glittering generalities. Lhota claims that he is "A Mayor for All of New York." But what does this really mean? It sounds great, but can Lhota cannot really prove that everyone in New York supports him. This is a claim full of empty air but inspires pride and confidence in a candidate.
This is a good example of card stacking because the ad clearly presents one unappealing side of a situation, then allows Christie to come in and show that his handling of the situation is a better alternative. The ad appeals to the emotions and shows how Christie's drug abuse reform plan is much better than sending drug addicts to jail. The ad uses the facts to stack the cards in Christie's favor.
This is a good example of card stacking because the video creates emotional attachment to the characters while showing the opposing candidate as harmful to them. It stacks the cards in Buono's favor because the ad simply looks at one side of the equation and manipulates the facts to make one side seem better than the other.
This is a good example of plain folks propaganda because it uses an "average Joe" to endorse Christie. This instills trust in other people because it shows that Christie can relate to the average person and that he cares about them. It allows Christie to not come across as a separate elite but as a common man involved and concerned with the peoples' problems.
This is a good example of plain folks propaganda when Buono says, "I know that struggle. I lived it." By saying this, she identifies herself with the common man. She continues on to show how she had to fight for herself in her upbringing. The ad paints a picture of her as a typical person who will know how to fight for the common people because she is one of them.
This is a good example of transfer because the image of Christie standing in an average hot dog restaurant gives people the idea that he is one of them. The ad takes the image of him in a hot dog restaurant, laughing with people, and people get the idea that Christie is a common man and not above the people.
This campaign poster is an example of transfer because when people see Barbara Buono's name in the future, they will remember her name as being close to the physical state of New Jersey. The strategic placement of Buono's name next to the map of New Jersey transfers the idea that Buono is a born and raised native of New Jersey and that she knows what is best for the state.
This is an example of name calling. The main purpose of this ad for Christie is to discredit Buono's name and to paint her as someone who doesn't care for poor kids and only wants money for herself. It leaves viewers with the name "Barbara Buono: A Giant Disappointment". Now, whenever people hear Buono's name, they will likely remember this ad and how she is seen as a disappointment to New Jersey.
This is an example of name calling because the majority of the ad is abusive language toward Bill de Blasio. de Blasio is called a "bad mayor" known for "unsafe streets and increased crime". It also gives the vibe that de Blasio does not support the NYPD and Lhota does.
This testimonial is effective because Shaquille O'Neal is a respected basketball player and a celebrity figure that the public will trust. By him encouraging viewers to vote for Christie, this gives the voters more trust because someone famous is willing to trust this candidate. People follow the trends that celebrities set, and by O'Neal endorsing Christie, people will definitely be more likely to vote for him.
This is a good endorsement because using a political figure, such as state senator Bill Perkins, allows viewers to trust the political expertise of the senator. They think that if a senator is recommending to vote for him, he must be a very good politician. This endorsement garners the trust of the people and the support of Perkins' supporters as well.