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The Impact of Location Based Services

Adrian Kornhauser Eisenberg Instituto Tecnológico Autónomo de México
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Adrian Kornhauser

on 17 June 2011

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Transcript of The Impact of Location Based Services

The Impact of Location Based Services Positioning technology in wireless devices (Laptops, cell phones, PDAs etc..)
Internet access
Companies offer services to users based on their immediate surroundings and location using internet
Location-based services (LBS)
A software application for an IP-capable mobile device that requires knowledge about where the mobile device is located
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Several companies offer information about:
Nearby restaurants
Location and price comparisons for goods and gas stations
Entertainment and services
Information about the people around you and where your friends are (like Google Latitude)

Indoor location-based services are also being used, for example in hospitals, to track patients, medicine, medical gear and blood.


Very interesting advertizing possibilities:
In the movie Minority Report, the iris of persons is used to find out the identity of the person passing by, so that the advertisement located nearby customizes itself and even calls out to the potential client passing by. Location-Based Services
More than GPS GPS is not the only source for location
Location services can be provided by:
RFID
Bluetooth Near Field Communication (extension RFID for mobile phones)
Wi-Fi Positioning (Skyhook Wireless)
If the potential is there, why isn’t it exploited? Less than 10% of developers of location-based services interested in applications for the Symbian and webOS
The speed and accuracy required for the applications to be useful are not available yet.
How to monetize? Charge for the application? Charge for each time the service is used?
Sell localized ads that appear when a service is used? No one's quite sure how to turn this neat technology into a viable business plan. What if your insurer finds out you're into rock climbing or late- night carousing in the red-light district?
What if your employer knows you're being treated for AIDS at a local clinic?
Imagine burglars being able to tell where you are, if you are coming home or are far away.
Or worse kidnappers being able to get historic information on your daily life.
Will governments be allowed to access your location data for investigative purposes?
Will the historical data of your movements, or rather the location of your location-based services enabled devices be admissible in a court of law for work related, divorce or miscellaneous issues?
Privacy issues
for location based services How and which applications have access to location information
Should be able to purge the historical information stored by the services they use.
Users should be able to control CONCLUSIONS Other ubiquitous services like cellular telephony have, by comparison, the need for a simpler, though expensive, infrastructure because it is owned by a single company
The main challenge for location based services
A the complex and large infrastructure or combination of infrastructures is needed
To determine with speed and accuracy the location of the user,
To offer useful information, for example: traffic aggregators
Location based services are similar to the postal service that has to coordinate several services to be able to deliver mail. The monetizing issues, privacy issues and regulatory issues will have to be dealt with.
Location-based services could have a positive impact on the economy: Order in a chaotic city will not come from a central authority directing every citizen; it is an emergent behavior that will arise from the collective actions informed by locations aware services.
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