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creative media sector

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billie faulkner

on 21 November 2012

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Transcript of creative media sector

By Billie Faulkner The creative media sector Advertisement plays an important role in the UK's economy as it generates £6.2 million annually. There are around 13,000 companies and 250,000 people working in advertising. Advertising is used to persuade people to do something, usually buy a product or service. The UK has the third biggest advertising sector in the world. The creative part of the advertising sector can be split into two parts: creative agencies and media industries. The wider part of the advertising sector are involved in manufacture, print and servicing of billboards. advertising Jobs in advertising Job roles within advertising are varied and include copy writing, creative, media planning and buying, account management, production and client services. There are five departments in advertising. Careers within advertising are diverse and range from illustrators and photographers through to printers and sales staff. 59% of people working in advertising have at least a level 4 qualification and nearly a third have a level 2 or 3 qualification Radio There are two different types of radio broadcasters, public service broadcasters who are funded in whole or in part through public money. This may be through money received directly from the government, or, as in the UK, through a license fee. And commercial broadcasters who are largely funded through the sales of advertising spots on their radio station. Commercial stations are often quite local. computer games TV When making a tv programme there has to be a lot of high skilled specialists working in teams and putting in all their effort. The average person watches at least 20 hours of tv per week as tv is still one of the most popular forms of entertainment and information. However it has competition as internet and interactive media are growing rapidly. Working in television is very pressurizing as it means your work can be watched and judged by millions, having a big imagination is very helpful as you always need to put forward ideas and materials. You must be creative, committed and responsible to work in the media industry Sales of the most popular computer games are now breaking records for sales of entertainment products. People in the computer game industry need many technical skills but they also look beyond that, having the ability to.... Constantly put forward ideas, creative skills, communication skills, problem solving ability's, team skills, the ability to sell your skills to potential employers and a flexible approach to life will get you very high up in the industry. People from all kinds of educational and cultural backgrounds work within Games. Once in the industry, people do move around and the majority find work through contacts. Games industry workers tend to be degree educated, especially in highly skilled areas such as programming. The UK's film industry is part of a constantly evolving creative media landscape. There are six different component parts in the film industry, Development, Production, Facilities, Distribution, Exhibition and Export. Normally, production companies are set up for a specific production and then close down when the production is complete. Of the existing companies today, 43% are production, 13% are distribution and the remaining 44% are exhibition companies. In 2006, the UK film industry contributed £4.3 billion to the UK economy, up from £3.1 billion in 2004. Film Film job profiles Accounts
Art Department
Camera
Casting
Catering
Construction
Costume
Direction
Distribution
Editing & Post Production
Exhibition
Hair and Make-Up Health and Safety
Lighting
Locations
Music
Performing
Post Production Sound
Production Sound
Production Office
Props
Publicity / Stills
Script
Transport These are all the jobs in the film industry The animation industry in the UK consists of a workforce that stretches across
many of the sectors in the creative media industries. Key skills for animators
include:
Creativity and imagination
Patience and attention to detail
Drawing skills
Computer literacy and familiarity with graphics software
Communication and presentation skills
Ability to meet deadlines and work as part of a team
There are four main categories in the job profiles of animation,
2D drawn animation, 2D computer animation, 3D computer animation and
stop motion animation animation
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