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How can advancements in the Technology industry affect Brill
Transcript of How can advancements in the Technology industry affect Brill
How can Advancements in the Technology Industry affect Brilliant Red as a Marketing Consultancy?
Sinfield Business Model
What does it entail?
What makes it suitable to Brilliant Red?
Context, Theory and Change + Consultancy Industry
Brilliant Red development to date
The Consultancy Industry
What is Brilliant Red?
What do they do?
How detrimental was the recession for marketing consultancies?
What opportunities did this provide for Brilliant Red and marketing consultancies?
Brilliant Red Compared to Others
What is the difference between Brilliant Red and 'Brand Name' Consultancies
Are there any advantages to being a smaller firm?
Brilliant Red's Advantage
How can Brilliant Red satisfy their needs?
Consumer access to service
The value chain
How will they earn a profit?
Sinfield Business Model
Development relationship with University of Ulster
Digital skills - CMI + CMO = CMT
CSR - Corporate Social Responsibility
Everything considered, we believe the technological advancements have created a great opoortunity for Brilliant Red to advance and grow in the future.
Have Brilliant Red shown signs of innovation?
Have they gained an advantage through innovation?
Governments & agencies under budgetary scrutiny - spending & debt
Austerity - 2015: £35bn 2019: £55bn
Executive agencies/ Non-departmentals provide recuperation - Invest NI
Consulting = cyclical: Recession in 2008
Now: 9.9% growth
Public sector shrunk due to austerity - However, demand remains strong
Private sector - consultants needed in locating new growth opportunities
Support needed for ambitious, transforational change in public sector
Demand to invest in new products & services fueled by carefulness during recession
Barriers: N.I = risk adverse; near bottom in every innovation category in U.K
IT & Digital: fastest growing
Digital is important,but rarely understood
Big data analytics = emerging trend - creates level playing field due to speed & measurable output
Disruption is occuring through digital firms - non-traditional business models e.g BeyondCore, Motista
Consulting environment based on service marketing - Intangible?
Relationship Marketing - CRM
CSR at Brilliant Red - not a current priority
Brilliant Red est. 1997
Became a private limited company in 2013
- perception of professionality
- tax planning flexibility
- shareholder responsibiity for liabilities = limited
- Higher Tax